Welcome to the CASSIES
The CASSIES is Canada's premier advertising awards, the only awards focused on the effect advertising has on driving advertisers' business, and is presented by:
- The Institute of Communication Agencies (ICA)
- Association des agencies de communication creative (A2C)
- Produced by strategy
The 2018 CASSIES Gala
February 21, 2018
Arcadian Court, Toronto
February 22, 2018
Toronto, ON – February 22, 2018 — Celebrating its 25th anniversary, the CASSIES awards show was held last night at the Arcadian Court in Toronto, where it recognized advertising and communications agencies and brands for their business-effectiveness achievements.
November 23, 2017
Toronto, ON – November 23, 2017 — The CASSIES, Canada’s only industry awards program that recognizes business effectiveness based on rigorous published cases has announced its 2018 shortlist. The CASSIES are an industry-led benchmark and case library, jointly owned by ICA and A2C, and produced by strategy magazine.
September 14, 2017
Toronto, ON — September 14, 2017 — The CASSIES 2018 competition has a new jury co-chair. For the live judging set to begin in October, Cathy Collier, CEO of OMD Canada, will now serve as co-chair alongside BRP’s SVP, Global Brands & Communications, Anne-Marie LaBerge. Due to a conflict, previously announced co-chair Judy John is unable to participate on this year’s jury.
July 13, 2017
Canada's most prestigious awards program announced who will join the co-chairs Cathy Collier (OMD) and Anne-Marie LaBerge (BRP) in determining the frontrunners and the winners of this year’s competition.
Toronto, ON — July 13, 2017 — This year, the co-chair duo of OMD Canada’s CEO Cathy Collier and BRP’s SVP, Global Brands & Communications, Anne-Marie LaBerge will lead a panel of 16 top industry professionals, who represent clients, agencies, creative, strategic planning, research, and other disciplines from across the communications industry.
June 2, 2017
Cathy Collier (OMD) and Anne-Marie LaBerge (BRP) to Co-Chair
Toronto, ON — June 2, 2017 — The CASSIES, Canada’s only industry awards program that recognizes communications and advertising effectiveness based on extensive, publicly available case studies, announced its 2018 call for entries. Submissions are due August 30, 2017, with the early bird pricing valid until August 1, 2017. The CASSIES awards are valued in the marketing communications industry not only for their demanding submission process and rigorous judging, but also for honouring the client-agency relationships by accepting only joint submissions by the agency/client teams.
June 8, 2016
CASSIES Simplifies Entry Process for its 2017 Edition
Canada’s only awards program that celebrates « the work that worked » announces call for entries due by end of August 2016
Toronto, ON, June 8, 2016 — The CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, announced its 2017 call for entries – due by August 30, 2016 at 12:00pm EST with early bird special pricing for August 15th. Moreover, the CASSIES has gone through its biggest changes since it was introduced in 1993 in order to better represent the industry’s transformations over recent years and facilitate participation.
Applicants are asked to examine the entry guidelines for the competition at cassies.ca. To support and facilitate participants to submit cases, an interactive webinar run by CASSIES editor and judging coordinator, John Bradley, will be held on June 15, 2016 at 1pm EST. More information here.
June 8, 2015
Seeking Stand-Out Communications Campaigns: CASSIES 2016 Call for Submissions Announced
Prestigious awards program introduces new early bird entry fee for July 17 and final submission deadline for August 5, 2015
Toronto, ON, June 8, 2015 — The CASSIES, Canada’s only industry awards recognizing communications effectiveness based on rigorous published cases, has just announced its 2016 call for submissions. This year it has introduced new early bird pricing, with submissions due by Friday July 17th, 2015, by 12:00pm EST, and final submissions due by Wednesday August 5th, 2015 at 12:00pm EST.
“The prestigious CASSIES awards hold significant merit not only within the creative communications industry, but also within the Canadian business landscape, and these awards make big demands on those entering,” says John Bradley, judging convener, CASSIES. “The CASSIES are difficult to win, so as part of our mission to improve industry standards, this year, we’re featuring some of the 2015 gold-winning cases on www.cassies.ca, to help case writers understand what our judges require.”
February 20, 2015
CASSIES Honours Canada's Top Business-Building Communications Campaigns
National Pride Reigns Supreme as Rethink and Molson Coors' "Beer Fridge" Captures the Grand Prix
Toronto, ON – February 20, 2015 — The prestigious CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, handed out 60 awards at its annual gala in Toronto last night.
The competition’s highest honour, the CASSIES Grand Prix, was awarded to Rethink and Molson Coors for their “Molson Canadian Beer Fridge” campaign featuring the now iconic, bright red fridge that could only be opened with a Canadian passport. Capturing the curiosity of crowds and media from around the world, and the hearts of Canadians here at home, this fridge that travelled the world, increased market share even though the premium beer segment continued to decline in Canada. It generated over $6 million in incremental revenue for Molson Coors.
December 11, 2014
CASSIES Reveals a Short-List of 2015 Winners
Prestigious awards program to pay homage to the country’s best business-builders on February 19, 2015
Toronto, ON – December 11, 2014 — The prestigious CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, unveiled its short-list of 2015 winners today, in advance of the February 2015 awards night.
"This is a first for us, revealing the final list of 2015 winners now, but whether members of the short-list have won bronze, silver or gold remains to be seen – that’s a distinction that will be reserved for awards night on February 19th, 2015," says Jani Yates, President, Institute of Communication Agencies (ICA). "Our judges have seen some phenomenal work this year, and we want to extend a warm congratulations to all of our short-listed client and agency teams."
July 15, 2014
13 of Canada's Leading Business Communicators Appointed to the 2015 CASSIES Awards Jury
Canada's prestigious awards program announces its judging panel & reminds applicants that submissions are due by August 1, 2014
Toronto, ON – July 15, 2014 - After receiving considerable interest from communications professionals from across the country, the CASSIES Awards, Canada's only industry awards recognizing business effectiveness based on rigorous published cases, has announced its panel of judges for the 2015 competition.
"We have an exceptional group of highly committed professionals on our judging panel this year," says Jani Yates, President, Institute of Communication Agencies (ICA). "They are at the top of their game and are eager to recognize Canada's best 'work that worked.'"
June 5, 2014
CASSIES Enhances 2015 Competition To Better Reflect Evolving Communications Landscape
Canada’s prestigious awards program announces call for submissions due by August 1, 2014
Toronto, ON – June 5, 2014 - The prestigious CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, has announced its 2015 call for submissions – due by Friday August 1, 2014 at 12:00pm EST. Applicants are asked to examine the revised submission guidelines for the newly enhanced competition at www.cassies.ca.
February 20, 2014
Celebrating Work That Worked: Canada’s Top 35 Business-Building
Communications Campaigns Honoured At This Year’s CASSIES Awards
Grey Canada’s ‘Milk Carton 2.0’ program for Missing Children Society of Canada awarded Grand Prix
Toronto, ON – February 20, 2014 – Last night in Toronto, the top 35 business-building communications campaigns in Canada were recognized by the advertising industry’s most prized competition, the CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases.
February 7, 2014
Study: Canadian media consumption
The Cassies Awards has released a study of media consumption called "The Canadian Cross-Screen Report." According to the online survey, conducted by Angus Reid, 58% of respondents agreed that Canadians prefer content in 30-second packages. Also, 43% of respondents described themselves as "social media addicts" and 54% reported using more than one electronic device at a time while consuming media. In addition, 32% of respondents between the ages of 18 and 34 said that their devices "make them feel powerful" and that without them, they would "feel like they are not in charge of their life."
"This study explored how our capacity to absorb messages is changing, based on our interaction with our devices and the social media platforms on which we journey on a daily basis," said Jani Yates, president of the Cassies. "In terms of multi-device and cross-screen usage, the challenge for marketers will be to build multi-level engagement platforms that are intuitive to consumers' desires."
The Cassies Awards are presented by the Institute of Communication Agencies, the Association des agences de Publicité du Québec and the Association des professionnels de la communication et du marketing.
The Case Library
History of Winners since 1993. Want to see the most successful CASSIES agencies and clients? For a full history, by client or agency, click here (Word doc download).