News & Events

The 2018 CASSIES Shortlist Announced

November 23, 2017

Which agencies, clients and campaigns will be awarded at the gala on February 21?

Toronto, ON – November 23, 2017 — The CASSIES, Canada’s only industry awards program that recognizes business effectiveness based on rigorous published cases has announced its 2018 shortlist. The CASSIES are an industry-led benchmark and case library, jointly owned by ICA and A2C, and produced by strategy magazine.

This year, more than 230 cases were submitted in 24 categories, including the new “Strategic Thinking” category. The jury, co-chaired by OMD Canada’s CEO Cathy Collier and BRP’s SVP, Global Brands & Communications, Anne-Marie LaBerge, represented clients, agencies, creative, strategic planning, research, and other disciplines from across the communications industry.

Cases from the following 26 agencies and 39 clients were named finalists, successfully meeting the high standards of advertising effectiveness required to pass the benchmarkers judging stage to move into the final jury round and contention for awards at this year’s gala.


Labatt Brewing Company

ATB Financial

ATB Financial

BBDO Canada

Ontario Ministry of Health and Long-Term Care

chatr Mobile

Camp Jefferson



SickKids Foundation

VIA Rail Canada

DDB Canada

Dairy Farmers of Canada

DentsuBos Montreal

Arterra Canada

DentsuBos/Mindshare Canada

Manulife Canada


HP Canada

FCB Canada

Canadian Down Syndrome Society

Ontario Tourism Marketing Partnership Corporation

Giants & Gentlemen

Fisherman’s Friend

Mac’s Convenience Stores

Gravity Partners


Havas Canada

Maple Leaf Foods

Aric Guité Photography

John St.

Ontario Ministry of Transportation

Kruger Products

Juniper Park\TBWA

Nissan Canada


Innocence Canada

Leo Burnett

Procter & Gamble


Les Brasseurs du Nord


Les Producteurs de lait du Québec

M5 Marketing Communications

Newfoundland Power

Mass Minority

Stonemill Bakehouse

Mosaic Sales Solutions

Children’s Wish Foundation


A&W Canada

Sid Lee

Red Barrels


La Grande Guignolée


Canadian Tire

Promutuel Assurance


Rogers Communication

Kraft Heinz

DanoneWave Canada

Zulu Alpha Kilo

Interac Association

The designations of gold, silver or bronze, along with this year’s Effectiveness Index ranking, will be revealed at the awards ceremony on February 21, 2018 at the Arcadian Court in Toronto. The CASSIES Effectiveness Index is a point-based calculation that ranks agencies on their total achievement based on the effectiveness of their marketing communications campaigns. Information on the 2018 CASSIES gala is available here.

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For more information, please contact:

Natalya Chernova
Marketing Coordinator | Strategy
416-408-2300 x 297 |