News & Events
The 2018 CASSIES Shortlist Announced
FOR IMMEDIATE RELEASE
November 23, 2017
Which agencies, clients and campaigns will be awarded at the gala on February 21?
Toronto, ON – November 23, 2017 — The CASSIES, Canada’s only industry awards program that recognizes business effectiveness based on rigorous published cases has announced its 2018 shortlist. The CASSIES are an industry-led benchmark and case library, jointly owned by ICA and A2C, and produced by strategy magazine.
This year, more than 230 cases were submitted in 24 categories, including the new “Strategic Thinking” category. The jury, co-chaired by OMD Canada’s CEO Cathy Collier and BRP’s SVP, Global Brands & Communications, Anne-Marie LaBerge, represented clients, agencies, creative, strategic planning, research, and other disciplines from across the communications industry.
Cases from the following 26 agencies and 39 clients were named finalists, successfully meeting the high standards of advertising effectiveness required to pass the benchmarkers judging stage to move into the final jury round and contention for awards at this year’s gala.
Labatt Brewing Company
Ontario Ministry of Health and Long-Term Care
VIA Rail Canada
Dairy Farmers of Canada
Canadian Down Syndrome Society
Ontario Tourism Marketing Partnership Corporation
Giants & Gentlemen
Mac’s Convenience Stores
Maple Leaf Foods
Aric Guité Photography
Ontario Ministry of Transportation
Procter & Gamble
Les Brasseurs du Nord
Les Producteurs de lait du Québec
M5 Marketing Communications
Mosaic Sales Solutions
Children’s Wish Foundation
La Grande Guignolée
Zulu Alpha Kilo
The designations of gold, silver or bronze, along with this year’s Effectiveness Index ranking, will be revealed at the awards ceremony on February 21, 2018 at the Arcadian Court in Toronto. The CASSIES Effectiveness Index is a point-based calculation that ranks agencies on their total achievement based on the effectiveness of their marketing communications campaigns. Information on the 2018 CASSIES gala is available here.
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