Welcome to the CASSIES

The CASSIES is dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

This is highlighted by the annual CASSIES Awards, which are based on rigorous case histories of success—subsequently published in our Case Library as part of an accumulating body of knowledge.

The CASSIES is the only Canadian organization with such a mission, and is presented by:

  • The Institute of Communication Agencies (ICA)
  • Association des agences de publicité du Québec (AAPQ)
  • Association des professionnels de la communication et du marketing (APCM)

To register for Cassies, or for group rates, please contact Joel Pinto at 416-408-2300 x650 or jpintoo@brunico.com.

Recent Announcements

Celebrating Work that Worked: CASSIES 2014 Call for Submissions Announced

Prestigious awards are on the hunt for exceptional business-building communications from coast to coast

Toronto, ON – July 3, 2013 — The CASSIES Awards come with bragging rights not just within the creative communications industry, but also within business boardrooms across Canada. The country’s only industry awards recognizing business effectiveness (based on rigorous published cases), has just announced its 2014 call for submissions and entries are due by Thursday August 1, 2013, 5:00pm EST.

Read More ...

And the CASSIES 2013 Grand Prix goes to...

DDB Canada’s autoTRADER Campaign: ‘Most Cars in One Place’ Captures Coveted Grand Prix at the 2013 CASSIES!

Toronto, ON – Monday January 28, 2013 – This past year, Canadians flocked to “the most cars in one place”, experienced the “joy of finger cooking” and even took action to “make death wait.” From coast to coast, people were moved by the brands they love, and they spoke with their hearts, minds and wallets. So, 33 of Canada’s top business-building communications campaigns received one of the industry’s highest honours this evening from the prestigious CASSIES awards show, Canada’s only industry awards recognizing business effectiveness based on rigorous published cases.

Read More ...

Also, check out the complete list of 2013 CASSIES winners and our overview of the Grand Prix winning case.

The Case Library

To access all winning cases since 1993 click here.

Crossover Notes. Since 1997, David Rutherford has been accumulating lessons that "cross over" from one case to another. These can substantially expand your marketing and advertising knowledge. For details, go to Crossover Notes under Case Library.

History of Winners since 1993. Want to see the most successful CASSIES agencies and clients? For a full history, by client or agency, click here.