Welcome to the CASSIES Case Library

This section contains all winning CASSIES cases, and David Rutherford's Crossover Notes. These draw extensive lessons that "cross over" from one case to another, and broaden the learning beyond individual cases.

To review cases, scroll to the index below. To view the Crossover Notes particular to a case, click on that case [available from 2001 on.] To view a list of all winners by client & agency click here.

Crossover Notes
  Title Year
Introduction to Crossover Notes 2013

The Grand Prix
Brands Agency Client Year Creative
autoTRADER.ca: The Most Cars In One Place DDB Canada AutoTRADER 2013
Chrysler NS Minivan BBDO Chrysler Canada Ltd. 1997
Diet Pepsi BBDO Canada Pepsi-Cola Canada Ltd. 2002 TV Reel
Dove Ogilvy Unilever Canada 2007 TV Reel
Familiprix BOS Familiprix 2003 TV Reel
Find Yourself - Newfoundland & Labrador Target Marketing & Communications Newfoundland and Labrador Tourism 2012 TV Reel
Hellmann's Ogilvy Unilever Canada 2011 TV Reel
Lait au Chocolat BBDO Montréal Quebec Milk 2006 TV Reel View Portfolio
Listerine, Quebec J. Walter Thompson Warner Wellcome Canada Inc. 1995
MCSC: Milk Carton 2.0 Grey Canada Missing Children Society of Canada 2014
Molson Canadian Bensimon-Byrne D'Arcy Molson Canada 2001 TV Reel
Pepsi Brand, Québec Blouin Coulombe Dube Thompson, Montréal
J. Walter Thompson, Toronto
Pepsi-Cola Canada Beverages 1993
Shreddies Ogilvy Kraft Canada 2009 TV Reel
Sunchips Juniper Park Frito-Lay North America 2010 TV Reel View Portfolio
Sunlight Laundry Detergent Ammirati Puris Lintas Lever Pond's 1999

Sustained Success (formerly Longer & Broader)
Brands Agency Client Year Creative
Activia Saint-Jacques Vallée Y & R Danone 2011 TV Reel
Activia Yogurt Saint-Jacques Vallée Young & Rubicam Danone Canada 2007 TV Reel
Always D'Arcy Masius Benton & Bowles Procter and Gamble Inc. 1993
Baileys JWT Diageo 2006 TV Reel
Becel Margarine MacLaren McCann Lipton 1999
Buckley's Bensimon-Byrne W. K. Buckley Ltd. 1997
Budweiser (Quebec) PALM Arnold Communications La Brasserie Labatt 2005 TV Reel View Portfolio
Burger King Canada DMB&B Burger King Canada 1995
Cashmere Bathroom Tissue john st. Kruger Products L.P. 2012 TV Reel
Cashmere john st. Kruger Products 2009 TV Reel View Portfolio
Chocolate Milk - FPLQ Nolin BBDO Fédération des producteurs de lait du Québec 2014
Civic Bos Quebec Honda Dealers’ Association 2007 TV Reel
Clearnet PCS Taxi Advertising and Design Telus Mobility 2001 TV Reel
Coors Light DraftFCB Molson Coors 2007 TV Reel
DIET PEPSI BBDO Canada Pepsi-Cola Canada Ltd. 2002 TV Reel
DIET PEPSI 2002 - 2007 BBDO Canada Corp. Pepsi-QTG Canada 2007 TV Reel
Dove Beauty Bar Ogilvy & Mather Lever Pond's 1997
eos - Reinventing Lip Balm Juniper Park eos Products 2013
Familiprix Alfred Familiprix 2005 TV Reel
Find Yourself - Newfoundland & Labrador Target Marketing & Communications Newfoundland & Labrador Tourism 2012 TV Reel
Five Alive Burnett Coca-Cola 2006 TV Reel View Portfolio
Gain Leo Burnett Procter & Gamble 2010 TV Reel
Hellmann's Ogilvy Unilever 2013
Hellmann's Ogilvy Unilever Canada 2011 TV Reel
Home Depot in Québec: 4 years of steady growth, c'est beau Cossette Home Depot 2014
Hyundai Bensimon Byrne Hyundai Auto Canada Corp. 2011 TV Reel
ICBC 'Bait Cars' DDB Canada Insurance Corporation of British Columbia 2005 TV Reel View Portfolio
It's All Good - McCain TAXI Canada McCain Foods Canada 2013
James Ready "Help Us, Help You" Leo Burnett James Ready Brewery Company 2012
Juicy Fruit 2001-2004 BBDO Canada Wrigley Canada 2005 TV Reel
Kit Kat J Walter Thompson Nestlé Canada 2004 TV Reel View Portfolio
Koodo: Selling A Belief System TAXI Canada Ltd. Koodo Mobile 2014
Labatt's Kokanee Scali, McCabe, Sloves Labatt Brewing Company 1993
Lexus h Dentsu Canada Inc. Lexus Canada Inc. 2009 TV Reel View Portfolio
Listerine JWT Pfizer Canada 2006 TV Reel View Portfolio
Manitoba Telecom Services (MTS) Cossette Communication-Marketing, Vancouver Manitoba Telecom Services 2003 TV Reel
Milk Cossette West Prairie Milk Marketing Partnership 2007 TV Reel View Portfolio
Milk Cossette West Alberta Milk on behalf of the Prairie Milk marketing Partnership 2010 TV Reel
MINI TAXI MINI Canada 2006 TV Reel View Portfolio
MINI TAXI MINI Canada 2010 TV Reel
MINI TAXI Canada MINI Canada 2013
Molson Canadian MacLaren Lintas Inc. Molson Breweries 1993
MY 2009 Subaru Forester DDB Canada Subaru Canada 2012
Philadelphia Cream Cheese J. Walter Thompson Kraft Canada 2002 TV Reel
Philadelphia Cream Cheese J. Walter Thompson Kraft Canada Ltd. 1997
Plan Canada’s Because I am a Girl Campaign Wunderkind Plan Canada 2013
Polaroid BBDO Polaroid Canada 1995
Scotiabank - 2nd Opinion Bensimon Byrne Scotiabank 2009 TV Reel View Portfolio
Scotiabank "You're Richer..." Bensimon Byrne Scotiabank 2009 TV Reel
Scotties: it's what's outside that counts john st. Kruger Product LP 2013
SickKids Ethos JWT SickKids Foundation 2009 TV Reel View Portfolio
SpongeTowels (E) john st. Kruger Products L.P. 2012
Sponge Towels Paper Towel john st. Kruger Products L.P. 2014
SpongeTowels - Quebec Saint-Jacques Vallée Y&R Kruger Products L.P. 2012
TD Bank: Everyday Banking Mosaic Sales Solutions TD Bank 2013
TD Canada Trust DraftFCB TD Canada Trust 2007 TV Reel
Telus Taxi Telus 2007 TV Reel
Temptations TBWA\TORONTO Mars Canada Inc. 2009 TV Reel
Toyota Trucks - Prairies Venture Communications Ltd. Toyota Dealers Advertising Association - Prairie Zone 2009 TV Reel View Portfolio
United Way, The "Hand" Campaign Arnold Worldwide United Way of Greater Toronto 2005 TV Reel View Portfolio
Université de Montréal Cossette Communication-Marketing Université de Montréal 2003
The Wiserhood (Wiser's DeLuxe Canadian Whisky) john st. Corby Distilleries 2013
Worldwide Short Film Festival TAXI Canadian Film Centre 2004 TV Reel View Portfolio
Vex GJP Advertising Vincor Canada – A Constellation Company 2007 View Portfolio

Events, Seasonal and Short-Term
Brands Agency Client Year Creative
Activia Yogurt St-Jacques Vallée Young & Rubicam Danone 2006 TV Reel View Portfolio
Becel "The Heart Truth" Capital C Communications Unilever Canada 2009 TV Reel
Bell - Let's Talk lg2 Bell 2013
Boston Pizza All Meat Wings TAXI Canada Boston Pizza International 2013
Boston Pizza - Flatties and Drummies Taxi Toronto Boston Pizza International 2012
Boston Pizza Pizzaburger TAXI Canada Ltd. Boston Pizza International 2014
Broadcast Sponsorship (Athens Olympics) PALM Arnold Communications Volkswagen Canada Inc. 2005 TV Reel
Budweiser Fan Brew Anomaly Budweiser 2013
Budweiser Red Lights Anomaly Labatt Breweries of Canada 2014
Cadbury Caramilk The Hive Kraft Canada 2012
Canadian Tire – FRAM FreshBreeze In-Cabin Air Filters TAXI Canada Ltd. Canadian Tire Corp. 2014
Canada's Worst Driver In-house Discovery Channel 2006 TV Reel
Chocolate Milk Nutrition Education Promotion Cossette West Prairie Milk Marketing Partnership 2007 TV Reel View Portfolio
ColonCancerCheck BBDO Toronto Ontario Ministry of Health & Long-Term Care 2009 TV Reel
Covad VoIP Gee Jeffrey Covad 2006 TV Reel
CTC - Locals Know DDB Canada Canadian Tourism Commission (CTC) 2011 TV Reel View Portfolio
Designer Depot Lowe Roche Hudson's Bay Company Designer Depot 2005 TV Reel View Portfolio
DEWmocracy BBDO Toronto PepsiCo Beverages Canada 2014
Doritos Guru BBDO / Proximity Frito-Lay Canada 2010 TV Reel
Earls Lobster Event Leo Burnett Earls Restaurants 2014
Easter Seals '24 Hour Relay' i2i Advertising and Marketing Easter Seals Society 2002
Engage the Vote DDB Canada Elections Canada 2004 TV Reel View Portfolio
Fédération des producteurs de porcs du Québec lg2 Fédération des producteurs de porcs du Québec 2013
Ford Groundswell Y&R Ford of Canada 2010 TV Reel
HEC Recruitment TAXI AAPQ & HEC 2006 View Portfolio
Holiday Inn john st. Holiday Inn 2006 TV Reel View Portfolio
IKEA ZIG IKEA 2006 TV Reel
IKEA Moving Day (Quebec) 2012 Leo Burnett IKEA Canada 2014
iögo DentsuBos Aliments Ultima 2014
Irving Cruisin' to Win Campaign Target Marketing and Communications Inc. Irving Oil Ltd. 2005 TV Reel View Portfolio
James Ready Beer Leo Burnett James Ready Brewing Company 2010 View Portfolio
Les Olympiques selon Labatt Bleue BBDO Montréal La Brasserie Labatt 2002 TV Reel
Let's Talk Mucous (Buckley's) Saatchi & Saatchi Novartis Consumer Health Canada Inc. 2012
Miller for Mayor - A Clean Sweep Lowe Roche Advertising Miller for Mayor Campaign 2004 TV Reel View Portfolio
MINI TAXI Canada MINI Canada 2010
Mitsubishi Electriphobia john st. Mitsubishi Motor Sales of Canada 2013
Moosehead john st. Moosehead Lager 2011
Mountain Dew - The Wrecking Ball of Dew BBDO Canada Corp. PepsiCo Beverages Canada 2013
Nissan TBWA\Toronto Nissan Canada Inc. 2011
Pain Squad Cundari Hospital for Sick Children 2013
Quaker Oatmeal Juniper Park PepsiCo Foods 2012
Recycle Me.org Narrative Advocacy Media Trillium Gift of Life Network 2010 TV Reel View Portfolio
SAAQ Amalgame Societe de l'assurance automobile du quebec 2007 TV Reel
Scotiabank SCENE Bensimon Byrne Inc. Scotiabank 2014
SickKids Ethos JWT SickKids Foundation. 2007 TV Reel View Portfolio
Smarties Blue Cat - Blue is Back! The Hive Nestlé Canada Inc. 2012
Sport Chek Mother's Day SID LEE FGL Sports Limited 2014
Subaru Forester Family Rally DDB Canada Subaru Canada, Inc. 2014
Surrender Your Say - Twitter Campaign for Tourette Syndrome Saatchi & Saatchi Canada Tourette Syndrome Foundation of Canada 2014
Suzuki john st. Suzuki Canada 2010 TV Reel
Telus Go Pink Taxi Toronto Telus 2012
Tetley Herbal Teas john st. Tetley Canada 2012
Time to Replace your Furnace Target Marketing and Communications Irving Oil Ltd. 2002
Toronto Jewish Film Festival DDB Canada Toronto Jewish Film Festival 2014
Tourism Montréal Sid Lee Tourism Montréal 2011 TV Reel
The Undeading (Heart & Stroke) Agency59 Heart & Stroke Foundation 2014
Videotron - Pranked Technicians (Quebec) SID LEE Videotron 2014
Western Union 5 for 50 AV Communications Western Union Canada 2013
WestJet Owners TAXI WestJet 2006 TV Reel View Portfolio
workopolis.com Due North workopolis.com 2006 TV Reel View Portfolio
Yellow Pages B2B Taxi 2 Yellow Pages Group 2012
Zellers Festive Finale john st. HBC Canada 2013

Off To A Good Start
Brands Agency Client Year Creative
Activia 2012 – Back to relevancy, back on track! Saint-Jacques Vallée Y&R Brands Danone Canada 2013
All-Bran Buds Leo Burnett Kellogg Canada Inc. 2005 TV Reel
autoTRADER.ca: The Most Cars In One Place DDB Canada AutoTRADER 2013
Auto Trader john st. Trader Corporation 2007 TV Reel
Bait Cars Palmer Jarvis DDB Vancouver Insurance Corporation of British Columbia 2003 TV Reel View Portfolio
BMW Canada 1M Launch Cundari BMW Group Canada 2013
Boston Pizza - Finger Cooking Taxi Toronto Boston Pizza International 2012
The Bus System – Quebec City Public Transit Network lg2 Quebec City Public Transit Network (Réseau de transport de la Capitale RTC) 2014
Corona, Live Mas Fina Zulu Alpha Kilo Modelo Molson Imports L.P./td> 2014
Deux. C'est Mieux. BBDO Montréal Les Producteurs Laitiers du Canada - Québec 2004 TV Reel View Portfolio
Dodge SX 2.0 BBDO DaimlerChrysler 2003 TV Reel
Dove Men+Care “Real Man Challenge” Ogilvy Toronto Unilever 2014
Eggo French Toaster Stix Leo Burnett Toronto Kellogg Canada 2005 TV Reel
Energizer - Lithium Battery DDB Canada Energizer Canada 2005 TV Reel View Portfolio
Familiprix - We put ourselves in your shoes lg2 Familiprix 2012
Familiprix Bos Familiprix 2003 TV Reel
Family Channel john st. Astral Television Networks 2003
Fromages d'ici Cossette Communication Marketing Fédération des producteurs de lait du Québec 2009 TV Reel
Gadoua MultiGo Headspace Marketing Inc. Weston Bakeries Ltd. 2011 View Portfolio
Gay Lea Spreadables Butter john st. Gay Lea Foods Co-operative Limited 2007 View Portfolio
Gaz Métro Diesel Gaz Métro 2004 TV Reel View Portfolio
Grolsch Doug Agency Grolsch Int'l 2006 TV Reel View Portfolio
IKEA ZIG IKEA 2010 TV Reel
Irving "World of Taste" Coffee Target Marketing & Communications Inc. Irving Oil Ltd. 2003
Jergens Ultra Care TAXI Kao Brands Canada Inc. 2005 View Portfolio
K & G Fashion Stores john st. K & G Fashion Stores (The Men's Wearhouse) 2005 TV Reel
Kit Kat Chunky JWT Nestlé Canada Inc. 2012
Knorr "Salty" DDB Canada Unilever Canada 2011 TV Reel
Knorr 'What's for Dinner?' Ariad Communications Unilever Canada 2014
Koodo Mobile Taxi Canada Inc. Koodo Mobile 2009 TV Reel
La Parisienne Liquid Detergent Allard Johnson Communications LAVO Inc. 2007 TV Reel
Lait au Chocolat BBDO Montréal Quebec Milk 2006 TV Reel View Portfolio
Larsen Classic Taste Returns Target Maple Leaf Foods 2013
Lexus LS460 Dentsu Canada Inc. Toyota Canada Inc., Lexus Division 2007 TV Reel
Lexus RX 350 Dentsu Canada Inc. Lexus Canada Inc. 2010 TV Reel
Long Live The Home - IKEA Leo Burnett, Toronto IKEA 2013
Make Death Wait Lowe Roche The Heart & Stroke Foundation of Canada 2013
McCain Crescendo Rising Crust Pizza Target Marketing and Communications Inc. McCain Foods 2005 TV Reel
McDonald's Mornings COSSETTE McDonald's Canada 2010 TV Reel
MCSC: Milk Carton 2.0 Grey Canada Missing Children Society of Canada 2014
Milk - Building Milk Volume... Due North Communications Inc. Dairy Farmers of Canada 2009 TV Reel
Moelleux Plus Headspace Mktg. Weston Bakeries 2006 TV Reel View Portfolio
Molson Canadian ZIG Molson 2006 TV Reel
Molson Canadian 67 CP+B Canada
Spring Design
Mediaedge,
Sklar Wilton & Associates
Paradigm PR
Molson-Coors Canada 2011 TV Reel
Monster.ca Bos, Provokat Monster.ca 2006 TV Reel View Portfolio
Morty 2.0 Dare Vancouver MTS (Manitoba Telecom Services) 2013
MY 2011 Subaru Forester DDB Canada Subaru Canada 2012
MY 2011 Subaru WRX DDB Canada Subaru Canada 2012
Naked Grape Bos Vincor 2006 TV Reel
Natural Selection - Butter Cossette Communication Group Dairy Farmers of Canada 2005 View Portfolio
Never Stop. Milk. Cossette West Prairie Milk Marketing Partnership 2004 TV Reel
OLG - Poker Lotto Due North Communications OLG 2012
Our Food. Your Questions [McDonald's] Tribal Worldwide, a division of DDB McDonald's Canada 2014
ParticiPACTION JWT ParticipACTION 2009 TV Reel
Payday Bensimon-Byrne Ontario Lottery 2006 TV Reel View Portfolio
Pepsi Max Quebec NolinBBDO PepsiCo Beverages Canada 2012
Pillsbury Cookies Cossette General Mills Canada 2009 TV Reel
ProLine Bensimon-Byrne D'Arcy Ontario Lottery Corporation 2002 TV Reel
Reversa Taxi Canada Inc. Dermtek Pharmaceutiques 2007 View Portfolio
Rickard's TAXI Molson 2006 TV Reel View Portfolio
Rickard's TAXI Canada Rickard's 2011 TV Reel
Rolo: A Cone of Chocolate? JWT Nestlé Canada 2005 TV Reel
Rouge FM Bleublancrouge Bell Media (former Astral Média) 2014
Saving Joe Boxer Red Lion Caulfeild Apparel Group Ltd. 2014
SpongeTowels (English Canada) john st. Kruger Products (formerly Scott Paper) 2007 TV Reel
SpongeTowels (Quebec) PALM Arnold Communication Kruger Products (formerly Scott Paper) 2007 TV Reel
Stouffers Quick Casual Meals Publicis Nestlé 2006 TV Reel
Stupid.ca Anti-Smoking Campaign Bensimon Byrne Ontario Ministry of Health and Long-Term Care 2005 TV Reel
Subaru DDB Canada Subaru Canada 2011 TV Reel
TASSIMO Ogilvy Kraft Canada 2012
Tetley Infusions john st. Tetley Canada 2012
The Cat's Meow TBWA \ Toronto Effem Inc. 2005 TV Reel
toronto.com Round Table Advertising toronto.com 2002
Toyota Tacoma Relaunch Dentsu Canada Inc. Toyota Canada Inc. 2005 TV Reel
Toyota Corolla Dentsu Canada Inc. Toyota Canada Inc. 2009 TV Reel View Portfolio
Toyota Highlander Dentsu Canada Inc. Toyota Canada Inc. 2009 TV Reel
Trade Freedom Gee Jeffrey Trade Freedom 2006 TV Reel
Twix Grey Worldwide Effem Inc. 2005 TV Reel
Two kids. Two cultures. Oreo. DraftFCB Kraft Canada 2013
Vector - Get Out What You Put In Leo Burnett Kellogg Canada 2012
Wonder Plus Round Table Weston Bakeries 2006 TV Reel
Yaris Saatchi and Saatchi Toyota Canada 2006 TV Reel View Portfolio

Packaged Goods - Food & Beverages
Brands Agency Client Year Creative
Aero J. Walter Thompson Nestlé Canada 2003 TV Reel
Activia Yogurt Saint-Jacques Vallée Young & Rubicam Danone Canada 2005 TV Reel
Activia Yogurt Saint-Jacques Vallée Young & Rubicam Danone Canada 2007 TV Reel
Alexander Keith's Downtown Partners Labatt Breweries of Canada 2005 TV Reel
Baileys - Let Your Senses Guide You JWT Diageo 2005 TV Reel
Blue Star Vaughn Whelan & Partners Inc. Labatt Breweries of Canada 1995
Bud Light Downtown Partners DDB Labatt Breweries of Canada 2002 TV Reel
Budweiser Bozell Worldwide Canada Inc. Labatt Breweries of Canada 1997
Campbell's Soup BDDO Canada Campbell Soup Company Ltd. 2002 TV Reel
Certs Mints Backer Spielvogel Bates Warner Lambert Canada Ltd. 1993
Crispy Crunch Leo Burnett Neilson-Cadbury Ltd. 1993
Diet Pepsi BBDO Canada Pepsi-Cola Canada Ltd. 2002 TV Reel
Eggs Roche Macaulay & Partners Cdn. Egg Marketing Agency 1999
Five Alive Leo Burnett Minute Maid 2002 TV Reel
Froster Bloody Zit Bos Mac's Milk 2006 TV Reel View Portfolio
Gadoua Moelleux Headspace Marketing Inc. Weston Bakeries Ltd 2011 TV Reel
Gatorade Downtown Partners Pepsico 2006 TV Reel
Gatorade - G Series Launch TBWA\Toronto PepsiCo Beverages Canada 2013
Hellmann's Ogilvy Unilever 2013
Hubba Bubba Leo Burnett Wrigley Canada 2005 TV Reel
Imperial Margarine Ogilvy & Mather Lipton Canada 1997
Jackson-Triggs 'We've got a wine for that' Bensimon Byrne Inc. Constellation Brands Canada 2014
Kit Kat J Walter Thompson Nestlé Canada 2004 TV Reel View Portfolio
Knorr DDB Canada Inc. Unilever 2010 TV Reel
Kraft Canada - MiO TAXI Canada Ltd. Kraft Canada 2014
Kraft Dinner J. Walter Thompson, Toronto Kraft Canada 2001 TV Reel
Kraft Philly J. Walter Thompson, Toronto/Montreal Kraft Canada 2010 TV Reel
Labatt Ice Lowe SMS Labatt Breweries of Canada 1995
Labatt's Kokanee Scali, McCabe, Sloves Labatt Brewing Company 1993
Lake of Bays Brewing Relaunch We Are Tonic Lake of Bays Brewing Company 2014
Lay's Potato Chips BBDO The Hostess Frito-Lay Company 1999
Lipton Chicken Noodle Ammirati Puris, Toronto Unilever Canada 2001 TV Reel
Lipton Sidekicks Ammirati Puris Unilever Canada 2002 TV Reel
McCain - It's All Good Launch McCain Foods Taxi Toronto 2012
McCain Sweet Potato Superfries TAXI Canada Inc. McCain Foods Canada 2011 TV Reel
Milk Cossette West Prairie Milk Marketing Partnership 2007 TV Reel View Portfolio
Molson Canadian 67 CP+B Molson Coors Canada 2012
Molson Canadian Bensimon-Byrne D'Arcy Molson Canada 2001 TV Reel
Molson Canadian MacLaren Lintas Inc. Molson Breweries 1997
Molson Canadian MacLaren McCann Molson Breweries 1993
The Movie Out Here [Kokanee] Grip Limited Labatt Breweries of Canada 2014
Mr. Big Leo Burnett Cadbury Chocolate Canada Inc. 1997
Oh Henry! MacLaren Lintas Inc. Hershey Canada Inc. 1995
Pepsi Brand, Québec Blouin Coulombe Dube Thompson, Montréal J. Walter Thompson, Toronto Pepsi-Cola Canada Beverages 1993
Philadelphia Cream Cheese J. Walter Thomson Kraft Canada Ltd. 1997
President's Choice Bensimon Byrne Inc. Loblaw Company Ltd 2013
Sapporo - Legendary Biru Dentsu Canada Sleeman/Sapporo Canada Ltd. 2012
Shreddies Ogilvy Kraft Canada 2009 TV Reel
Sleeman Quebec Diesel Marketing La Brasserie Sleeman du Québec 2002 TV Reel
Sunkist Oranges Bates Canada Inc. Sunkist Growers Inc. 1995
Sunchips Juniper Park Frito-Lay North America 2010 TV Reel View Portfolio
Tetley Tea john st. Tetley Canada 2009 TV Reel View Portfolio
Wonderbread Bensimon-Byrne D'Arcy Weston Bakeries Ltd. 1999
Wonder Bread – Wonder + Round Table Advertising Weston Bakeries Limited 2007 TV Reel

Packaged Goods - Personal Care & Other
Brands Agency Client Year Creative
Always D'Arcy Masius Benton & Bowles Procter and Gamble Inc. 1993
Brita DDB Canada Clorox Company of Canada 2007 TV Reel
Buckley's Bensimon-Byrne W. K. Buckley Ltd. 1997
Cashmere Bathroom Tissue john st. Kruger Products L.P. 2012
Cashmere Bathroom Tissue john st. Kruger Products 2007 TV Reel
Claritin Cossette Communication-Marketing Schering Canada Inc. 1993
Claritin Cossette Communication-Marketing Schering Canada Inc. 1997
Cottonelle Bathroom Tissue John St. Scott Paper Limited 2004 TV Reel View Portfolio
Coricidin II Cossette Communication Group Schering Canada Inc. 2005 TV Reel
Dove Beauty Bar Ogilvy & Mather Lever Pond's 1997
Dove Beauty Bar Ogilvy & Mather Lever Pond's 1999
Duracell Ogilvy & Mather Duracell Canada Inc. 1995
Listerine, Quebec J. Walter Thompson Warner Wellcome Canada Inc. 1995
Listerine Mouthwash and PocketPaks J. Walter Thompson Warner-Lambert Consumer Healthcare, a division of Pfizer Canada 2002 TV Reel
Motrin MacLaren McCann McNeil Consumer Healthcare 2003 TV Reel
Penaten Lowe Roche Johnson & Johnson Inc. 2005 View Portfolio
Pine-Sol Palmer Jarvis DDB Clorox Company of Canada 2002 TV Reel
Reactine: Not Just Allergies JWT Johnson & Johnson Inc. 2012
Reactine Taxi Advertising and Design Pfizer Canada Inc. 1999
SpongeTowels (E) john st. Kruger Products L.P. 2012
Sponge Towels - E john st. Kruger Products 2009 TV Reel
Sunlight Laundry Detergent Ammirati Puris Lintas Lever Pond's 2001 TV Reel
Sunlight Laundry Detergent Ammirati Puris Lintas Unilever Canada 1999
Tylenol JWT Johnson & Johnson 2010 TV Reel
Viagra Taxi Advertising & Design Pfizer Canada 2003 TV Reel

Prescription Pharmaceuticals
Brands Agency Client Year Creative
Nexium john st. AstraZeneca 2008 TV Reel              
Yasmin DDB Canada Bayer 2010 TV Reel              

Consumer Durable, Automotive and DIY
Brands Agency Client Year Creative
Civic Bos Quebec Honda Dealers’ Association 2007 TV Reel
Corolla Saatchi and Saatchi Toyota Canada 2006 TV Reel View Portfolio
Chrysler NS Minivan BBDO Chrysler Canada Ltd. 1997
Hyundai Bensimon Byrne Hyundai Auto Canada Corp. 2011 TV Reel
Lexus h Dentsu Canada Inc. Lexus Canada Inc. 2009 TV Reel View Portfolio
MINI Turbovision TAXI MINI Canada 2009 View Portfolio
Mono Foam Kelley Advertising Inc. Tremco Ltd. 1995
MY 2010 Subaru Outback DDB Canada Subaru Canada 2012
Nissan Chiat/Day/Mojo Inc. Advertising Nissan Canada Inc. 1993
Nissan TAM-TAM\TBWA Nissan Canada Inc. 2010 TV Reel
Polaroid BBDO Polaroid Canada 1995
Pontiac Sunfire MacLaren McCann General Motors of Canada Ltd. 1997
Subaru BRZ - Scorched DDB Canada Subaru Canada, Inc. 2014
Subaru Impreza DDB Canada Subaru Canada Inc. 2010 TV Reel
Toyota Matrix SAATCHI & SAATCHI Toyota Canada Inc. 2003 TV Reel
Toyota Sienna DCC Communications (A DENTSU Company) Toyota Canada Limited 2004 TV Reel View Portfolio
Toyota Tacoma Dentsu Toyota Canada 2006 TV Reel
Toyota Tundra Dentsu Canada Inc. Toyota Canada Inc. 2009 TV Reel View Portfolio
Subaru Forester DDB Canada Subaru Canada Inc. 2010 TV Reel
Vespa S Dentsu Canada Inc. Canadian Scooter Corp. 2010 TV Reel

Retail & Business to Business
Brands Agency Client Year Creative
Burger King Canada D'Arcy Masius Benton & Bowles Burger King Canada 1995
Burger King Québec Marketel McCann Burger King Canada 1995
Clearnet MiKe Taxi Advertising and Design Clearnet Communications 1999
Club Med BCP Club Med Sales Inc. 1995
Dressed for Success john st. Moores Clothing for Men 2005 TV Reel
Eterna Fujifilm john st. Fujifilm 2006 TV Reel View Portfolio
Gee Beauty GJP Gee Beauty 2009 View Portfolio
Harvey's Long Live the Grill john st. Harvey's Restaurants (Cara Inc.) 2005 TV Reel View Portfolio
Home Depot - Becoming #2, c'est beau! Cossette The Home Depot (Canada) 2013
Ikea Cossette Communication-Marketing Ikea 1993
iShares Bensimon Byrne Barclays Global Investors Canada Limited 2010 TV Reel
Les Rôtisseries St-Hubert BOS Les Rôtisseries St-Hubert 2009 TV Reel
Les Rôtisseries St-Hubert St-Jacques Vallée Young & Rubicam Les Rôtisseries St-Hubert Ltée 2001 TV Reel
Les Rôtisseries St-Hubert St-Jacques Vallée Young & Rubicam Les Rôtisseries St-Hubert Ltée 1999
Milk Campaign Bos Couche-Tard Inc. 2006 TV Reel View Portfolio
Nautilus Plus MARKETEL Les Entreprises Nautilus Plus 2002
President's Choice Bensimon Byrne Loblaw Companies Limited 2010 TV Reel
Purolator Lowe SMS Purolator 1995
Réno Dépôt Diesel Réno Dépôt 2004 TV Reel
SAQ Sid Lee, Jimmy Lee SAQ 2011 TV Reel
SLOCHE Beauchesne, Ostiguy et Simard Alimentation Couche-Tard Inc. 2002
Touchdown Sticks BOS Syngenta Canada 2009 TV Reel View Portfolio
Walt Disney World Saatchi and Saatchi Advertising Walt Disney (Canada) Ltd. 1997

Services
Brands Agency Client Year Creative
AGF Funds Young & Rubicam AGF Management Ltd. 1999
Atlantic Lottery - Askaway Revolve Atlantic Lottery 2013
BMO Quebec 'Profitez' Campaign Cossette Communication-Marketing Bank of Montreal 2002 TV Reel
Bell Canada Cossette Communication-Marketing Bell Canada 1995
BMG Record Club Padulo Integrated Inc. BMG Direct Ltd. 1997
Canadian Airlines Chiat/Day/Mojo Inc. Advertising Canadian Airlines Int'l Ltd. 1993
Clarica Ammirati Puris, Toronto Clarica, Waterloo 2001
Clearnet Taxi Advertising and Design Telus Mobility 2001 TV Reel
Desjardins LG2, Montreal Desjardins 2009 TV Reel
Ethical Funds Glennie Stamnes Strategy Ethical Funds Inc. 1999
The Family Channel John St Astral Media 2004 TV Reel View Portfolio
Fido Bos Microcell Solutions Inc. 1999
Hydro Québec Cossette Communication-Marketing Hydro Québec 1993
iShares Bensimon Byrne Barclays Global Investors Canada Limited 2010 TV Reel
i-wireless Gee Jeffrey & Partners Cincinnati Bell 2001 TV Reel
The Joy of Finger Cooking TAXI Canada Boston Pizza International 2013
Libro Financial Group Tenzing Communications Libro Financial Group 2012
Manitoba Telecom Services (MTS) Cossette Communication-Marketing, Vancouver Manitoba Telecom Services 2003 TV Reel
Manitoba Telephone Cossette West, Vancouver MTS Communications 2001 TV Reel
New Lotto 6/49 (Quebec) Diesel Loto-Québec 2005 TV Reel View Portfolio
Optik TV [Telus] Taxi Canada Ltd TELUS 2014
Pro-Line Bensimon-Byrne Ontario Lottery and Gaming Corporation 2003 TV Reel
Richmond Savings Palmer Jarvis Communications Richmond Savings 1997
Royal Bank BBDO Royal Bank 2006 TV Reel View Portfolio
RBC Avion Card 2004 - 2006 BBDO Royal Bank 2007 TV Reel
Société de transport de Montréal - Montreal Transit Sid Lee in collaboration with Cohesion Strategies Société de transport de Montréal 2012
Scotiabank - 2nd Opinion Bensimon Byrne Scotiabank 2009 TV Reel View Portfolio
Scotiabank Bensimon-Byrne D'Arcy Scotiabank 2002 TV Reel
Scotiabank Bensimon●Byrne Scotiabank 2006 TV Reel View Portfolio
Tackle Hunger GEM Group Purolator 2006 TV Reel
The Weather Network Holmes and Lee The Weather Network 2001
This is Not a Bank LG2 Desjardins 2004 TV Reel View Portfolio
Tourism New Brunswick LG2, Montreal Tourism New Brunswick 2001 TV Reel
Vancity TBWA\Vancouver Vancity Cr. Union 2006 TV Reel View Portfolio
Videotron Sid Lee Videotron 2011 TV Reel
WestJet TAXI WestJet 2007 TV Reel View Portfolio
Western Union Lowe SMS Western Union 1995
Workopolis.com one company inc. workopolis.com 2001 TV Reel

http://cassies.ca
Not for Profit, Government and Advocacy
Brands Agency Client Year Creative
ABC Literacy Canada Harrod & Mirlin and Hubert Nadeau ABC CANADA 1997
Algoma University McDonnell Haynes Advertising and Design Algoma University 2011 TV Reel
Barnes Exhibit BCP Art Gallery of Ontario 1995
Big Brothers Glennie Stamnes Strategy Big Brothers of Greater Vancouver 1999
Camp Okutta john st. War Child Canada 2009 TV Reel
Canadian Blood Services Jan Kelley Marketing Canadian Blood Services 2003 TV Reel
Carly's Cafe john st. Carly Fleischmann 2014
CIBC Run for the Cure Publicis CIBC 2005 TV Reel View Portfolio
Emergency Room Strategy Narrative Advocacy Media, A Division of Bensimon Byrne Ministry of Health and Long-Term Care 2011 TV Reel
Erectile Difficulties TAXI Advertising and Design, The Media Company, Tattoo Pfizer Canada 2002 TV Reel
Goodwill Industries FCB Canada Goodwill Industries 1995
Goodwill Industries FCB Canada Goodwill Industries 1997
Heart and Stroke MacLaren Lintas Inc. Heart and Stroke Foundation 1993
Leucan Marketel Leucan 2005 View Portfolio
Make Health Last Campaign [Heart and Stroke] Lowe Roche The Heart and Stroke Foundation of Canada 2014
Metro Toronto Zoo Chiat/Day Inc. Advertising Metro Toronto Zoo 1997
Metro Works Axmith McIntyre Wicht Metro Toronto Works Dep't. 1995
National Community Tree Foundation Weaver, Tanner & Miller Inc. National CommunityTree Foundation 1995
Newfoundland & Labrador Tourism Target Newfoundland & Labrador Tourism 2011 TV Reel
Newfoundland & Labrador Tourismn Target Marketing and Communications Inc. Newfoundland & Labrador Tourism 2007 TV Reel
Outward Bound Roche Macaulay & Partners Outward Bound 1997
Oxfam Canada Gee Jeffery & Partners Oxfam Canada 1995
Plan Canada Wunderkind Plan Canada 2011 TV Reel
Québec Buckle Up Palm Publicité Marketing Inc. Société de l'assurance automobile du Québec 1993
Québec: La Loi 120 Natcom Publicité/Promotion Le regroupement des fédérations de médecins de Québec 1993
S.A.A.Q. Vitesse 2001 AMALGAME-CARGO Société de l'assurance automobile du Québec 2002 TV Reel
SickKids Ethos JWT SickKids Foundation 2009 TV Reel View Portfolio
Sick Kids JWT Ethos Sick Kids 2006 TV Reel View Portfolio
Stupid - Smoking Bensimon●Byrne Ont. Min. of Health 2006 TV Reel View Portfolio
Sunnybrook Dentsu Canada Inc. Sunnybrook Foundation 2011 TV Reel
The ROM Geoffrey B. Roche & Partners Royal Ontario Museum 1993
United Way Arnold Worldwide United Way of Greater Toronto 2003 TV Reel
United Way. The "Hand" Campaign Arnold Worldwide United Way of Greater Toronto 2005 TV Reel View Portfolio
Université de Montréal Cossette Communication-Marketing Université de Montréal 2003
War Child John St. War Child Canada Inc. 2010 TV Reel
WWF DraftFCB WWF - Canada 2007 TV Reel View Portfolio

Best Launch of a New Product or Service
Brands Agency Client Year Creative
BMG Record Club Padulo Integrated Inc. BMG Direct Ltd. 1995
Boomerang VodKice Époxy Communications Labatt Brewery 2003 TV Reel
Cash For Life Marshall Fenn Communications Ontario Lottery and Gaming Corporation 2002 TV Reel
Certs Mints Backer Spielvogel Bates Warner Lambert Canada Ltd. 1993
Chrysler NS Minivan BBDO Chrysler Canada Ltd. 1997
Clarica Ammirati Puris, Toronto Clarica, Waterloo 2001 TV Reel
Clearnet MiKe Taxi Advertising and Design Clearnet Communications 1999
Dentyne Fire MacLaren McCann Cadbury Adams 2005 TV Reel
Doritos Guru BBDO / Proximity Frito-Lay Canada 2010 TV Reel
Eterna Fujifilm john st. Fujifilm 2006 TV Reel View Portfolio
Fido Bos Microcell Solutions Inc. 1999
Gatorade - G Series Launch TBWA\Toronto PepsiCo Beverages Canada 2013
James Ready "Help Us, Help You" Leo Burnett James Ready Brewery Company 2012
The Joy of Finger Cooking TAXI Canada Boston Pizza International 2013
Koodo TAXI Canada Koodo Mobile 2010 TV Reel
Kraft Canada - MiO TAXI Canada Ltd. Kraft Canada 2014
Labatt Ice Lowe SMS Labatt Breweries of Canada 1995
McCain - It's All Good Launch McCain Foods Taxi Toronto 2012
McCain Sweet Potato Superfries TAXI Canada Inc. McCain Foods Canada 2011 TV Reel
MINI Taxi Advertising & Design MINI Canada 2003 TV Reel
Molson Canadian Bubba Bensimon-Byrne Molson Breweries of Canada 2003 TV Reel
MY 2010 Subaru Outback DDB Canada Subaru Canada 2012
Natural Selections - Maple Leaf john st. Maple Leaf Foods 2013
Rouge FM Bleublancrouge Bell Media (former Astral Média) 2014
SAQ Sid Lee, Jimmy Lee SAQ 2011 TV Reel
SLOCHE Beauchesne, Ostiguy et Simard Alimentation Couche-Tard Inc. 2002
Source Yogurt Bos Ultima Foods 2003 TV Reel
Stouffer's Bistro Publicis Nestlé Canada 2005 TV Reel
Subaru BRZ - Scorched DDB Canada Subaru Canada, Inc. 2014
Toyota Matrix SAATCHI & SAATCHI Toyota Canada Inc. 2003 TV Reel
Trident JWT Cadbury Adams 2006 TV Reel View Portfolio
Wonder Bread – Wonder + Round Table Advertising Weston Bakeries Limited 2007 TV Reel
Zumanity Diesel Cirque du Soliel 2004 TV Reel View Portfolio

Best Insight
Brands Agency Client Year Creative
Activia 2012 – Back to relevancy, back on track! Saint-Jacques Vallée Y&R Brands Danone Canada 2013
Aviva TAXI Canada Aviva 2010 TV Reel
Benylin JWT Johnson and Johnson Inc. (previously Pfizer) 2007 TV Reel
Brita DDB Canada Clorox Company of Canada 2007 TV Reel
Keep Exploring (Canadian Tourism) DDB Canada Canadian Tourism Commission 2012
Kit Kat Chunky JWT Nestlé Canada Inc. 2012
Knorr 'What's for Dinner?' Ariad Communications Unilever Canada 2014
Lexus Dentsu Canada Inc. Toyota Canada Inc., Lexus Division 2007 TV Reel
Monster.ca Bos, Provokat Monster.ca 2006 TV Reel View Portfolio
Mott's Clamato JWT Canada Dry Motts 2009 TV Reel View Portfolio
Moving Day - IKEA Leo Burnett, Toronto IKEA 2013
Never Stop. Milk. Cossette West Prairie Milk 2009 TV Reel View Portfolio
Newfoundland & Labrador Tourism Target Marketing Newfoundland & Labrador Tourism 2010 TV Reel
o.b. Tampons Lowe Roche Johnson & Johnson 2009 TV Reel View Portfolio
ParticiPACTION JWT ParticipACTION 2009 TV Reel
Pourquoi Commencer LXB DSP de Montréal 2006 View Portfolio
Sunnybrook Dentsu Canada Inc. Sunnybrook Foundation 2011 TV Reel
Two kids. Two cultures. Oreo. DraftFCB Kraft Canada 2013
WestJet Owners TAXI WestJet 2006 TV Reel View Portfolio

Best Integrated Program
Brands Agency Client Year Creative
Desjardins LG2, Montreal Desjardins 2009 TV Reel
Energie Drink Astral Media Inc. Alimentation Couche - Tard 2007 TV Reel View Portfolio
Fromages d'ici Cossette Communication Marketing Fédération des producteurs de lait du Québec 2009 TV Reel
Fromages d’ici Cossette Communication Marketing Fédération des producteurs de lait du Québec 2007 TV Reel
Gee Beauty GJP Gee Beauty 2009 View Portfolio
Hellmann's Ogilvy Unilever Canada 2011 TV Reel
Home Depot - Becoming #2, c'est beau! Cossette The Home Depot (Canada) 2013
Knorr "Salty" DDB Canada Unilever Canada 2011 TV Reel
Koodo El Tabador TAXI 2 Koodo Mobile 2013
MINI Turbovision TAXI MINI Canada 2009 View Portfolio
Molson Canadian Bensimon-Byrne D'Arcy Molson Canadian 2001 TV Reel
Molson
Canadian Bubba
Bensimon-Byrne Molson Breweries of Canada 2003 TV Reel
Morty 2.0 Dare Vancouver MTS (Manitoba Telecom Services) 2013
The Movie Out Here [Kokanee] Grip Limited Labatt Breweries of Canada 2014
Mr. Big Leo Burnett Cadbury Chocolate Canada Inc. 1997
MY 2011 Subaru Forester DDB Canada Subaru Canada 2012
MY 2011 Subaru WRX DDB Canada Subaru Canada 2012
Our Food. Your Questions [McDonald's] Tribal Worldwide, a division of DDB McDonald's Canada 2014
Reversa Taxi Canada Inc. Dermtek Pharmaceutiques 2007 View Portfolio
Royal Bank BBDO Royal Bank 2006 TV Reel View Portfolio
Sapporo - Legendary Biru Dentsu Canada Sleeman/Sapporo Canada Ltd. 2012
Scotiabank Bensimon●Byrne Scotiabank 2006 TV Reel View Portfolio
Shreddies Ogilvy Kraft Canada 2009 TV Reel
Stupid - Smoking Bensimon●Byrne Ont. Min. of Health 2006 TV Reel View Portfolio
Subaru Impreza DDB Canada Subaru Canada Inc. 2010 TV Reel
TASSIMO Ogilvy Kraft Canada 2012

Best Use of Media
Brands Agency Client Year Creative
Milk - Building Milk Volume... Due North Communications Inc. Dairy Farmers of Canada 2009 TV Reel
MCSC: Milk Carton 2.0 Grey Canada Missing Children Society of Canada 2014
Moving Day - IKEA Leo Burnett, Toronto IKEA 2013
Touchdown Sticks BOS Syngenta Canada 2009 TV Reel View Portfolio
Toyota Highlander Dentsu Canada Inc. Toyota Canada Inc. 2009 TV Reel
Vespa S Dentsu Canada Inc. Canadian Scooter Corp. 2010 TV Reel

Small Budget
Brands Agency Client Year Creative
Camp Okutta john st. War Child Canada 2009 TV Reel
Canadian Football League Bensimon-Byrne D'Arcy Canadian Football League 2002 TV Reel
Crown Diamond Paint Saint-Jacques Vallée Young & Rubicam SICO Inc. 2003 TV Reel
GGRP Grey Vancouver GGRP Sound 2011 TV Reel
James Ready Beer Leo Burnett James Ready Brewing Company 2010 View Portfolio
Lait au Chocolat BBDO Montréal Quebec Milk 2006 TV Reel View Portfolio
Metro Toronto Zoo Chiat/Day Inc. Advertising Metro Toronto Zoo 1995
RiteRate.ca JAN Kelley  RiteRate.ca 2006 TV Reel
Sola~Nero GJP Advertising Atlas Wine Merchants 2003 TV Reel
Tackle Hunger GEM Group Purolator 2006 TV Reel
The Weather Network Holmes and Lee The Weather Network 2001
Western Union Lowe SMS Western Union 1995

Regional Success
Brands Agency Client Year Creative
BC's Lotto Super 7 TBWA\Vancouver BC Lottery Corporation 2003 TV Reel
BMO Quebec 'Profitez' Campaign Cossette Communication-Marketing Bank of Montreal 2002 TV Reel
Le Lait - "Deux C'est Mieux" BBDO Montréal Fédération des producteurs de lait du Québec 2005 TV Reel
Manitoba Telephone Cossette West, Vancouver MTS Communications 2001 TV Reel
Nautilus Plus MARKETEL Les Entreprises Nautilus Plus 2002
Réno Dépôt Diesel Réno Dépôt 2004 TV Reel
Pepsi Brand French BBDO Canada Pepsi QTG Canada 2005 TV Reel
This is Not a Bank LG2 Desjardins 2004 TV Reel View Portfolio
toronto.com Round Table Advertising toronto.com 2003
Tourism New Brunswick LG2, Montreal Tourism New Brunswick 2001 TV Reel


Canadian Success Outside Canada
Brands Agency Client Year Creative
Del Monte U.S. “Garden Quality” Juniper Park Del Monte Foods-USA (Canned Fruits & Vegetables) 2014
eos - Reinventing Lip Balm Juniper Park eos Products 2013
Frito Lay Juniper Park Frito Lay 2009 View Portfolio
Frito Lay Juniper Park Frito-Lay North America 2010 TV Reel
Gifferent Target Marketing & Communications Inc. Capital G Bank (Bermuda) 2007 TV Reel
Harlequin's TAXI Canada Harlequin Enterprises Ltd. 2010 TV Reel
Lay's Juniper Park Frito-Lay North America 2011 TV Reel
Lay's Juniper Park Frito-Lay North America 2010 TV Reel
o.b. Tampons Lowe Roche Johnson & Johnson 2009 TV Reel View Portfolio

Canadian Contribution to a Worldwide Campaign
Brands Agency Client Year Creative
Dove Ogilvy Unilever Canada 2007 TV Reel              

Success Despite The Recession
Brands Agency Client Year Creative
Hyundai Bensimon Byrne Hyundai Auto Canada Corp. 2010 TV Reel                
Newfoundland & Labrador Tourism Target Newfoundland & Labrador Tourism 2011 TV Reel
Réno-Dépôt Saint-Jacques Vallée Young & Rubicam Réno-Dépôt 2011 TV Reel