As CEO of OMD Canada, Cathy Collier is at the helm of Canada’s largest and most successful media organization. By harnessing the power of advanced analytics, marketing science, and placing clients' business performance at the heart of all innovation planning, Collier has helped redefine the role of her team and increased the value her agency brings to an incredible roster of clients.
Over the course of nearly two decades with Cossette Media, Collier focused on clients such as Nike, Coca-Cola and Bell. Her leadership brought Cossette three gold Media Lions and an armful of numerous other awards. She has enjoyed continued success at OMD, placing in the top two at Media Agency of the Year for the past four of five years.
Collier is very active in advancing the Canadian media industry. She is Vice Chair of the Canadian Media Directors Council, Board Chair of Numeris, Chair of the Canadian Young Media Lions competition and is a returning judge at the 2017 Cannes Media Lions festival.
Senior-vice president, Global Brands and Communication
Bombardier Recreational Products
Anne-Marie LaBerge is a business executive with over 20 years of brand and marketing experience in the telecommunications industry. She has been senior vice-president, global brands and communication at BRP since October 2016. LaBerge began her career in 1996 at Telus, the second largest telecommunications company in Canada. Since 1998, she's held various management positions within Telus and was vice-president of brand and marketing communications until May 2016. She received the 2011 Strategy magazine Marketer of the Year award and the 2011 Québec Women in Business award for large corporations. LaBerge serves on the Board of Directors for Imvescor, a Canadian public company in the restaurant industry.
Chief Marketing Officer
Stéphanie Binette will become Chief Marketing Officer of L'Oréal Canada as of August 1, 2017.
With a rich and successful career, Binette has contributed significantly to L'Oréal Canada's success over the past 10 years.
After a 10-year career with multinational consumer goods companies in Montreal and Toronto, she began her career at L'Oréal Canada in 2006 as group leader for Garnier, and had a successful career as part of L'Oréal Canada's Consumer Products division. In 2008, she was named Director of Marketing, Colour & Hair Care for L'Oréal Paris, the flagship brand of the L'Oréal Group, for which her contribution was exceptional. In 2010, she became Brand Manager of Maybelline New York and accelerated the growth of the brand, making it the # 1 brand in cosmetics in Canada. Under her leadership, her team successfully launched the Essie brand in Canada in 2011, creating a unique brand image and achieving the most successful launch worldwide.
In 2013, Binette was promoted as General Manager for Garnier-Maybelline-Essie, and continued to gain market share and develop talent with a strategy based on innovation beyond products. In 2015, she was promoted to General Manager for L'Oréal Paris, where she revived the brand’s growth, increased market share in all major categories and accelerated the digital transformation of the brand. Over the past few years, she has played a key role in the growth of market share, in profit and in the development of talent for her teams. Binette focuses on a consumer-oriented marketing approach and has been able to transform her teams so that they become risk-takers and seize opportunities and consumer trends, while focusing on the excellence and quality of their strategy executions.
Binette graduated from Laval University and Stonehill College in communications. She has been a member of the board of La Rue des femmes in Montreal and continues to support them. It was also under her leadership that her team launched the first major philanthropic program of L'Oréal Paris in Canada, Women of Worth, which honours extraordinary women across the country who give their time to their community.
Vice-President of Marketing
Interac Association │ Acxsys Corporation
As Vice President of Client Management, Marketing and Fraud Programs, Barry Campbell leads all outward-facing messaging to major client stakeholders and Canadian consumers alike. He joined Interac Association 13 years ago with the immediate mandate to integrate and launch the highly popular Interac e-Transfer Service. Campbell has accumulated over 25 years’ experience in the financial services and electronic payments spaces and thoroughly understands how fintech is forcing rampant evolution. One of his more memorable claims to fame was convincing Tim Hortons to accept Interac Debit at their stores in 2010. In 2014, he oversaw the launch of the “Be in the Black” brand platform. “Be in the Black” became a compelling call-to-action to re-energize the entire organization and won a number of awards including a few of the much coveted CASSIES. As a relative old-timer, Campbell focuses on learning from younger, agile professionals who will drive the next industrial revolution. He and his wife are the embarrassingly proud parents of two wonderful kids.
EVP, Chief Creative Officer
Cosmo Campbell grew up in the disturbingly idyllic city of Cape Town, South Africa. Upon graduating from art college, he began his ad career at a small boutique agency. After a few years, he decided to travel and try his hand at the international ad scene. A short stint in London followed by a year in Dubai with Saatchi & Saatchi eventually led him to Vancouver where he joined Palmer Jarvis. During his time at PJ and now DDB, Campbell has been fortunate to work with some of Canada’s greatest ad people, who have contributed to his work being recognized in numerous major international and local award shows. Over the past 18 years, he has been consistently ranked amongst the top creatives in Canada, as well as on Strategy magazine's Creative Report Card. In 2014, Campbell relocated to Toronto with his wife and two children to take over the Chief Creative Officer role at DDB, overseeing creative production on a national scale. When he’s not busy making ads, Campbell can be found baking bread, painting, or roaming the city at night taking photographs.
Partner and President
Simon Cazelais has over 15 years of experience in marketing and communications. He made his mark in sponsorship in 2008, when he published the first worldwide study on how to measure sponsorship performance. His “Sponsorship Insight Model” has become an industry standard throughout North America.
Bleublancrouge recruited Cazelais in 2009, and he quickly moved up the ranks to become President of Bleublancrouge Montreal. He has contributed to the success of a number of brands, including Loto-Québec, PPG-Sico, Bombardier Recreational Products, Cadillac Fairview and Sherlock. His work has been rewarded at the CREA Awards, the Strategy Awards, the CASSIES and the Marketing Awards. In 2013, he made Marketing magazine’s 30 Under 30 list, which recognizes the “Smartest Young Thinkers in Marketing” working in Canada today. In 2015, he co-wrote The Usefulness of Brands, a new approach for fostering lasting relationships between companies and citizens. Today, Simon’s mission is to find innovative ways to grow our clients’ business.
In 2017, Cazelais won the prestigious Marketer on the Rise Award from the American Marketing Association, a recognition he attributes to the work of the entire agency. With the opening of its Toronto office in 2016, Bleublancrouge continues to work on national and international mandates and expand its operations in North America. Cazelais continues to devote himself to the growth of his clients and their businesses, by all means imaginable.
President and CEO
A highly accomplished businesswoman, Mélanie Dunn has close to 20 years of experience in marketing communications and business management. She is President and CEO of Cossette and is a member of the Vision7 International Executive Management Team. Recognized for her strong leadership skills and excellent business sense, Dunn has greatly contributed to the company’s expansion through her integrated communications approach and strategic direction.
Dunn is actively involved in several professional and community organizations. She sits on the Board of Directors of the Board of Trade of Metropolitan Montreal and the CHU Sainte-Justine Foundation.
Dunn has a Bachelor’s degree in economics and a marketing certificate from the Université du Québec à Montréal (UQAM).
General Mills Canada
Emma Eriksson is Vice President of Marketing at General Mills Canada. With more than 18 years of experience in various marketing and brand innovation roles, she is a respected leader and marketer with a passion for putting the consumer first. Eriksson has led award-winning campaigns such as Honey Nut Cheerios' “Bring Back the Bees” and Nature Valley’s “Rediscover the Joy of Nature." She’s currently leading the cereal and snacks businesses in addition to the consumer insights and Marketing Centre of Excellence functions for the Canadian division at General Mills.
Eriksson was part of the General Mills team recognized as Marketing magazine’s Marketer of the Year in 2014 and she was selected as one of Canadian Grocer’s Star Women in 2016. She also won the Canadian Marketing Association’s ”Best of the Best” award in 2016 for the Bring Back the Bees campaign.
VP, Control Brand Marketing
Loblaw Companies Limited
Cheryl Grishkewich brings an impressive background in marketing and strategy to her VP, Control Brand Marketing position at Loblaw Companies Limited. In this role, Grishkewich is responsible for marketing some of Canada’s most loved brands, including President’s Choice. Prior to joining Loblaw, Grishkewich held senior roles at some of the country's most innovative ad agencies and contributed to building leading national and retail brands.
Director of Marketing, Customer Communication, Experience & Brand
Flora Horvath is the Director of Customer Communication, Experience & Brand at SaskTel. SaskTel is the leading information and communications technology provider in Saskatchewan, with over $1.2 billion in annual revenue and approximately 1.4 million customer connections.
Horvath has been leading customer experience programs and marketing communication for SaskTel for over three years, building on 14 years of previous experience in product management, promotion and marketing strategy.
Horvath holds a Business Administration degree from the University of Regina, as well as certificates from the Queens School of Business in executive development for marketing and strategy.
Clorox Company of Canada
Matt Kohler is Vice President, Marketing at the Clorox Company of Canada. He oversees all Canadian marketing activity for the company.
With its corporate mission of “making everyday life better, every day,” Clorox products can be found in 88% of Canadian homes.
Prior to Clorox, Kohler worked in Europe and the United States, conducting market research with companies such as Coca-Cola and Johnson & Johnson. He was also Vice President of Marketing at startup Green Dot Corporation from its growth stage through to its IPO in 2010.
In addition to his work at Clorox, Kohler serves on several boards. He is currently Vice Chair of Cosmetics Alliance Canada, a trade association representing the voice of Canada’s personal care products industry. He also serves on the Board of Directors for the “Look Good Feel Better Foundation,” a non-profit that helps women face the psychological and social challenges of cancer.
Kohler holds a BA from American University and an MBA from Harvard Business School. He lives in Toronto with his wife and two children.
Chief Strategy Officer
Valya Kruk is recognized for the accuracy of her insights and comprehensive experience in brand planning and consumer-oriented marketing. An MBA in marketing and degrees in psychology and communications are the foundation of her unique perspective. She has developed award-winning strategies client-side, agency-side, and as a consultant. Her philosophy has allowed her to work closely with clients’ C-Suite leadership to define the future of their companies. At TANK, Krukdeveloped and honed the agency’s ThinkTANK planning process, which brings multi-disciplinary teams together to identify opportunities for transformation.
An expert in branding, relationship marketing and integrated communications,Kruk has accumulated significant experience in all areas of communications and across categories. Her specialties include innovation and creativity in business, marketing strategy, consumer-centric planning, digital marketing and loyalty programs. As Chief Strategy Officer at Grey Group, Kruk oversees planning teams for both Grey Canada and TANK in Toronto, Montréal and Vancouver.
Partner + President
As one of the founding partners of UNION, Subtej Nijjar brings with him over 15 years of strategic and digital planning experience on some of the world’s most recognizable brands, including Under Armour, Mondelez, IBM, Microsoft, IKEA, Molson Coors, Unilever and BestBuy.
Nijjar’s proven ability to be at the forefront of strategic thinking and his depth of digital expertise influence the continued integration of smart digital into the agency’s DNA. Previously, Nijjar held the role of Global EVP and President of CP+B Canada/ZIG, having also served as VP, Director of Cultural and Business Insights for North America. In that role, Nijjar led planning teams and business in both Canada and the US. While in that role, he was responsible for North American strategy development for BestBuy as well as the global strategy development for Under Armour and Domino’s. Nijjar started his career at Ogilvy, but has spent time on both the agency and client side. In 2005 Nijjar was named one of Marketingmagazines “Ones To Watch." While Nijjar was flattered by the honour, as the father of three, his own "ones to watch" are what he considers his greatest achievement.
President + CEO
Brasseurs du Nord – Boréale beer
Sébastien Paradis is an avid sports fan and brand champion, and his professional history exemplifies these qualities.
Very early on in his career, Paradis realized that to make his mark professionally, he would have to make a tangible impact at the companies where he worked. In 2003, despite his young age, he was promoted to sports marketing director at Oakley Canada.
In 2004, he joined the team at Red Bull as marketing director, where he helped launch Red Bull Crashed Ice in Quebec City. He was an inspiring leader, thanks to his communication talent, sports marketing vision and his ability to get people excited about innovative ideas. Four years later, Paradis was appointed athlete marketing director for North America. Based in Los Angeles, he oversaw Red Bull's sponsorship program for elite-level athletes. In 2010 he came back to his hometown of Montreal as business unit director. In this new role, Paradis oversaw all sales, marketing and distribution responsibilities and contributed to the continued growth of Red Bull Canada’s eastern region.
In 2012, he traded his time with the beverage industries for the snowy slopes of Vermont, becoming vice-president and general manager of Burton Canada. In the four years spent at Burton Snowboards, Paradis established a new subdivision for Burton in Canada, built a sales and marketing team and developed new relationships with key distribution partners.
In May 2016, he took up the top executive reins at the microbrewery Les Brasseurs du Nord and wasted no time in shaking things up for the better. In just 15 months, the brand image of the entire Boréale line of beers has been overhauled, new products have been launched and an innovative store concept is about to open at the microbrewery’s facilities.
Chief Creative Officer
Denise Rossetto enjoys the distinction of being one of Canada's top 10 creative directors. She has won awards in every national and international award show, including: Cannes Lions, The One Show, Communication Arts and D&AD. She has brought home numerous Lions in several categories for clients such as Cialis, Subaru, Epson, Crime Stoppers, Mott's Beverages and Wrigley. Rossetto has also won the Grand Prix for the most effective campaign in the country for her team’s work on Auto Trader. In February of this year her team won two gold CASSIES for PepsiCo and Wrigley, as well as the distinction of topping the effectiveness index for 2017.
Rossetto has judged several international award shows including Communication Arts, London International, the New York Festivals, The One Show and D&AD, and was a Cannes judge in 2012 and 2015.
She sits on many advertising panels and was recently a moderator for Women of Influence. Being a mom of twin eight year-old boys, Rossetto would love to do a campaign that changed the world for the better.
Indigo Books & Music
Samantha Taylor is the Senior Vice President of Marketing at Indigo Books & Music. She is responsible for all Indigo brand communication, traditional and digital marketing, national events and the Indigo loyalty program Plum Rewards. Taylor is also a board member and active volunteer at the Indigo Love of Reading Foundation, which supports high-needs elementary schools across Canada. Taylor's previous experience includes a diverse mix of senior-level leadership roles across global brands, including Mattel and Hallmark. She is a champion for women in business through her mentorship and leadership. Taylor lives in Toronto's Beach community with her husband and two young children.
Director of Strategic Planning
Megan Towers has been building brands for more than 20 years. She began her career at Leo Burnett as part of the team behind the iconic “Look Good on Your Own Terms” Special K campaign. She later moved to Labatt where she helped bring the wildly popular “Out of the Blue” campaign to life.
Towers joined john st. in 2006, and over the years has been the lead strategist behind many of the agency's most successful campaigns, including Strategy’s 2016 Brand of the Year President's Choice, and their Crave More repositioning.
Towers leads john st.’s renowned strategy team, which oversees insights and measurement, brand planning and channel strategy.