The CASSIES is dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

This is highlighted by the annual CASSIES Awards, which are based on rigorous case histories of success—subsequently published in our Case Library as part of an accumulating body of knowledge.

The CASSIES team will be celebrating Canada’s top performing ad campaigns of 2012 on January 28 at The Ritz-Carlton Hotel in Toronto. Lookout for ticket announcements on this page by early September.

The CASSIES is the only Canadian organization with such a mission, and is presented by:

• The Institute of Communication Agencies (ICA)
• Association des agences de publicité du Québec (AAPQ)
• Association des professionnels de la communication et du marketing (APCM)

The entry deadline to submit a case is August 2nd at 12:00PM ET

And the CASSIES 2012 Grand Prix goes to...

Target Marketing & Communications and Newfoundland and Labrador Tourism take top honours in proven business results effectiveness

Toronto, ON. The CASSIES — the Canadian advertising awards show that celebrates demonstrable business results — announced its winners at a glittering event tonight at the Ritz-Carlton Hotel Toronto, as part of the fourth annual Advertising Week. Presented by the CASSIES Board (www.cassies.ca) the evening honoured the winners from a slate of more than one-hundred entries from Canada’s top advertisers and agencies.

Read More ...

CASSIES seminars. How well can your people put together a rigorously argued case that will convince the CASSIES judges? Sign up today for the 'How to Write a Convincing CASSIES Case' with David Rutherford, Editor of the CASSIES.

• Click here for the registration form for the Toronto seminar on May 23.
• Click here for the registration form for the Quebec seminar on May 25.

The Case Library. To access all winning cases since 1993 click here.

Crossover Notes. Since 1997, David Rutherford has been accumulating lessons that "cross over" from one case to another. These can substantially expand your marketing and advertising knowledge. For details, go to Crossover Notes under Case Library.

History of Winners since 1993. Want to see the most successful CASSIES agencies and clients? For a full history, by client or agency, click here.