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About




 
 



Mario D'Amico, Senior Vice-President of Marketing, Cirque du Soleil

D'Amico joined Cirque du Soleil as Vice-President of Marketing in June 1999, becoming SVP in early 2007. He has over 20 years of experience in marketing, both with agencies and as a member of in-house teams. He began his career at Culinar, a flagship of Quebec's food industry, before joining ad agency Scali, McCabe, Sloves Canada. After that, he worked at Publicis/BCP Canada, and was named vice-president of the agency and director of its Montreal office in 1997.

Geoff Craig, SVP, Marketing and Innovation, Maple Leaf Foods

Craig began his marketing career as an assistant brand manager for bacon at Maple Leaf, and returned as SVP in 2009. In between, he spent 17 years at Unilever, including time as VP and GM in the areas of Brand Building and Home and Personal Care. In 2008, he was selected as the overall winner of strategy's Marketer of the Year, following a year of award-winning work for Dove, Axe and Hellmann's.

Adam Froman, CEO, Delvinia

Froman is an award-winning entrepreneur and business leader in the area of interactive media and digital marketing, and heads up Delvinia, a leading Canadian interactive firm. Prior to founding Delvinia in 1998, Froman worked at Braxton Associates, the strategy consulting division of Deloitte Consulting. He is currently an active member of the Canadian Marketing Association (CMA) and the Market Research and Intelligence Association (MRIA).

Craig Hutchison, SVP marketing, apparel, home & entertainment, Loblaw Companies

Hutchison is responsible for the marketing strategies for Joe Fresh, as well as leading the reinvention of Loblaw's general merchandise business including PC Home. Prior to this position, he was responsible for all the marketing strategies internally and externally for President's Choice and No Name, and store banners. Hutchison has over 20 years experience in the food industry. Prior to joining Loblaw, he spent seven years with Weston Bakeries. He also worked at Nabisco on the cookies and cracker portfolio. He holds a bachelor of commerce from Queen's University and graduated from the general management program at Harvard. He was also one of strategy's Marketers of the Year in 2009.

Fran´┐Żois Lacoursière, Senior Partner, EVP, Strategy Group Manager, Sid Lee

Lacoursière has been directly involved in repositioning campaigns with the Société des casinos du Quebec (SCQ), STM, Vidéotron, Gaz Métro, Tourisme Montréal and Ubisoft as well as in the earlier stages of Sid Lee's Adidas campaign. At Sid Lee, Lacoursière plays an active role in recruiting and training new talent. He has taught the art of briefing to graduate diploma students in marketing and communications at HEC Montreal for the past four years and is a frequent speaker at their conferences.

Alnoor Ladha, Director of Strategy, Purpose

Ladha's work focuses on the intersection of brand, political, and social strategy. Prior to joining New York-based Purpose, Ladha spent a decade working at some of the leading advertising and communications agencies in the world including Ogilvy & Mather, J. Walter Thompson and Mother. At the latter agency, he started the London office's social strategy practice.

Anne-Marie Leclair, Vice-President, Strategy, Lg2

Leclair joined Lg2 after spending five years at Taxi Canada as VP, National Planning Director, and before that, eight years at Cossette. Her work has contributed to the success of many prestigious brands such as The Reitmans Group, Bombardier Inc., Dairy Farmers of Canada, Molson, KAO Brands, Groupe Germain, Telus, Bell, Fruits & Passion, Yellow Pages Group, Nintendo, Johnson & Johnson and Dermtek Pharmaceuticals.

Sharon MacLeod, Brand Building Director, Unilever Canada

MacLeod is best known for her expertise in consumer behaviour, her creativity, and as the driving force behind Dove's Campaign for Real Beauty. After receiving a master of science in consumer behaviour, she went on to teach the subject at Wilfred Laurier University, but left academia to become Brand Building Director with Unilever Canada about 12 years ago. There, she has also led the Becel Red Dress campaign and Hellmann's Urban Garden movement. Accolades include two Grand Prix awards at Cannes for Dove's "Evolution," and Brand of the Year and Marketer of the Year titles from strategy, most recently taking Global Brand of the Decade honours with Dove.

Jason McCann, VP, Co-Executive Creative Director, Taxi Toronto

At Taxi since 2003, McCann has worked across all disciplines including design, advertising and digital. He helped build the agency's interactive reputation with global award-winning campaigns for Mini Canada and spent two years at Taxi's New York office. Most recently he was tasked with continuing to develop the people and processes for a robust interactive capacity as ECD, Digital for all six North American offices. As co-ECD of Taxi Toronto, his role has expanded to involve all aspects of the brands he oversees, which include Heineken, Telus and the Toronto International Film Festival.

Donna McCarthy, Creative Director, Dory

Originally from Montreal, McCarthy started her ad career in Toronto at Chiat Day, and was Creative Director of several agencies, including Bensimon Byrne and Taxi Advertising. In 2002, McCarthy moved to Newfoundland to be Creative Director at Target Marketing. She opened her own shop in 2003 and now has offices in both St. John's and Halifax. McCarthy has been named top female copywriter in Canada four times, and has also ranked as one of Canada's top creative directors. She has won over 500 awards and has sat on the jury of major national and international award shows, including Cannes, New York Festival, Marketing, Clios and London Festival.

Claire Payette, Marketing Director, Dairy Farmers of Canada

Payette spent her first career years on the agency side, at BBDO Montreal. Seven years ago, she moved to the client side, joining the dairy industry with marketing and advertising positions at the provincial and national levels. Based in Montreal, she is responsible for a broad marketing program, which includes consumer mass media communications, retail promotions, trade relations and business development activities.

Prasad Rao, Partner, Business Director, Rao Barrett and Welsh

Rao began at Contract, the Indian affiliate of J. Walter Thompson, and at MAA Bozell. He left for McCann-Erickson when it asked him to help launch its Bangalore office as Account Director, and would up relaunching Coke in India after a 17-year absence from the market. Headhunted to Africa, Rao became CEO of Ammirati Puris Lintas in Tanzania: Scan-Ad. In Canada, Rao worked at JWT Toronto as Group Account Director. Before joining Rao Barrett and Welsh as Partner, Rao was Senior VP, General Manager, where he was responsible for MacLaren McCann's packaged goods and financial services division.

Chris Williams, SVP/Managing Director, Media Contacts

Williams has been in interactive marketing for as long as interactive marketing has existed. His experience spans client strategy and creative at agencies such as Arnold Advertising and BBDO Canada in addition to online media at Media Contacts. He has developed integrated strategic and creative solutions for such clients as Audi, Toronto Tourism, Canada Savings Bonds, Bank of Montreal and Pepsi.