News & Events

CASSIES 2018 Announces a Co-Chair Change

FOR IMMEDIATE RELEASE
September 14, 2017

Toronto, ON — September 14, 2017 — The CASSIES 2018 competition has a new jury co-chair. For the live judging set to begin in October, Cathy Collier, CEO of OMD Canada, will now serve as co-chair alongside BRP’s SVP, Global Brands & Communications, Anne-Marie LaBerge. Due to a conflict, previously announced co-chair Judy John is unable to participate on this year’s jury.

Collier is Vice Chair of the Canadian Media Directors Council, Board Chair of Numeris, Chair of the Canadian Young Media Lions competition and was a returning judge at the 2017 Cannes Media Lions festival.

Benchmarking judges are currently evaluating cases submitted across 23 different categories. The most popular category this year is Pivotal Insight, closely followed by Brand Reawakening, Building Brand Equity and the new for CASSIES 2018 category of Strategic Thinking.

The CASSIES is Canada’s only industry awards program that recognizes communications and advertising effectiveness based on extensive, publicly available case studies.

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