News & Events

The 2017 CASSIES Shortlist Has Been Announced

November 14, 2016

Which campaigns will be rewarded at the 2017 CASSIES Awards?

Toronto, ON – November 14, 2016 — The CASSIES, Canada’s only industry awards recognizing business effectiveness based on rigorous published cases has announced that the following 19 agencies and 31 clients are finalists for the 2017 awards:


AB InBev

Spotify Canada


chatr Mobile

PepsiCo Foods Canada

Wrigley Canada

Bensimon Byrne

Liberal Party of Canada

Camp Jefferson

Koodo Mobile


SickKids Foundation

McDonald’s Canada

General Mills Canada

DDB Canada

Milk West

PPG Canada

Grey Canada

Ovarian Cancer Canada


Juniper Park\TBWA

Nissan Canada

Leo Burnett



Raising the Roof

TD Bank

Ogilvy & Mather


Publicis Montreal

Super C

Sandbox Advertising

Canadian Blood Services

Sid Lee



La grande guignolée des médias



TAXI Canada LTD.


The Hive

Coca-Cola Canada


EQ Bank

Jamieson Laboratories

Zulu Alpha Kilo


Interac Association

A new effectiveness index for agencies

New this year, the CASSIES are launching the CASSIES Effectiveness Index, a points-based calculation that ranks agencies on their total achievement in this year’s CASSIES. The agency with the most points will receive an award.

The CASSIES Effectiveness Index will allocate a point to every entry that passes through the first stage of judging (CASSIES Benchmarking) with additional points allocated based on the award levels for each entry as decided by CASSIES Judges:

  • Bronze – 2 points
  • Silver – 3 points
  • Gold – 4 points
  • Grand Prix – 5 points

Points will be totalled by submitting agency.

John Bradley, CASSIES Coordinator, said, “This year over 50 Canadian agencies submitted 159 cases into the CASSIES, with many entering multiple categories. In addition to recognising the merit of each individual case, it is right that, each year, we recognise and celebrate the achievements of those agencies who submit bodies of strong work across a range of different brands and sectors.”

Winners, along with the CASSIES Effectiveness Index, will be announced during the CASSIES gala on February 22, 2017 at the Arcadian Court in Toronto. To get your tickets for the gala, visit


The CASSIES awards show, celebrating its 24th year, is Canada’s only industry awards recognizing business effectiveness based on rigorous published cases. The CASSIES are presented by the Institute of Communication Agencies (ICA), the Association of Creative Communications Agencies (A2C) and Association des professionnels de la communication et du marketing (APCM) and produced by strategy magazine. The exclusive judging sponsor is Millward Brown Canada. Since its inception in 1993, the CASSIES has recognized the business achievements of over 500 campaigns from Canada’s top advertisers and communications agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES website at

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Yanik Deschenes, APR
YPR Canada
438-390-8244 |