News & Events

CASSIES Reveals a Short-List of 2015 Winners

FOR IMMEDIATE RELEASE
DECEMBER 11, 2014

Prestigious awards program to pay homage to the country’s best business-builders on February 19, 2015

Toronto, ON – December 11, 2014 — The prestigious CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, unveiled its short-list of 2015 winners today, in advance of the February 2015 awards night.

"This is a first for us, revealing the final list of 2015 winners now, but whether members of the short-list have won bronze, silver or gold remains to be seen – that’s a distinction that will be reserved for awards night on February 19th, 2015," says Jani Yates, President, Institute of Communication Agencies (ICA). "Our judges have seen some phenomenal work this year, and we want to extend a warm congratulations to all of our short-listed client and agency teams."

[UPDATED] A total of 53 awards will be handed out in 2015, representing the best-of-the-best in business-building programs. This year's winners can be found here.

The competition’s designations of gold, silver or bronze will be announced at the 22nd annual CASSIES awards show on February 19, 2015 at the Hilton Toronto hotel. Tickets to the much-anticipated evening are now available at: https://register.cassies.ca/register/.

"I'd like to offer a special thank you to John Bradley, our new convener of the CASSIES, and former senior vice-president at Cadbury, and Jennifer Davidson, this year’s chair of judging, who is also the general manager of Six Pints Specialty Beer at Molson Coors Canada," added Yates. "Their dedication to the CASSIES alongside that of our prestigious judging panel is truly commendable – we have a lot to celebrate in February next year!"

After the awards night, the 2015 winning cases will be added to the CASSIES online library, a rich industry resource that features all of the past winning, business-building strategies that have engaged Canadian consumers and stakeholders over the past two decades.

ABOUT THE CASSIES

The pre-eminent CASSIES awards show, celebrating its 22nd year, is Canada's only industry awards recognizing business effectiveness based on rigorous published cases. The CASSIES are presented by the Institute of Communication Agencies (ICA), the Association des agences de Publicité du Québec (AAPQ) and Association des professionnels de la communication et du marketing (APCM) and produced by strategy magazine. The current 2015 sponsors are: TVB – Patron Sponsor, Globe and Mail – Platinum Sponsor, Canada Post - Direct Mail Sponsor, Millward Brown - Judging Sponsor, One Agency and DDB Public Relations. Since its inception in 1993, the CASSIES has recognized the business achievements of over 500 campaigns from Canada's top advertisers and communications agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES website at www.cassies.ca.

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For more information on the new and improved CASSIES awards or to request an interview, please contact:

Paige Calvert
DDB Public Relations
604.608.4421 | paige.calvert@ddbcanada.com