News & Events

13 of Canada's Leading Business Communicators Appointed to the 2015 CASSIES Awards Jury

FOR IMMEDIATE RELEASE
JULY 15, 2014

Canada's prestigious awards program announces its judging panel & reminds applicants that submissions are due by August 1, 2014

Toronto, ON – July 15, 2014 — After receiving considerable interest from communications professionals from across the country, the CASSIES Awards, Canada's only industry awards recognizing business effectiveness based on rigorous published cases, has announced its panel of judges for the 2015 competition.

"We have an exceptional group of highly committed professionals on our judging panel this year," says Jani Yates, President, Institute of Communication Agencies (ICA). "They are at the top of their game and are eager to recognize Canada's best 'work that worked.'"

Jennifer Davidson, General Manager of Six Pints Specialty Beer Co. (a division of Molson Coors Canada), is serving as this year's Chair of Judging. She is pleased to present the panel of notable judges who represent clients, agencies, media, and digital disciplines from across the communications industry. In addition to Ms Davidson, the 2015 CASSIES judges are:

  • Etienne Bastien, Vice President of Creation, TAM-TAM\TBWA
  • Karine Courtemanche, President, Touché!PHD
  • Marc Giroux, Vice-President, Chief Marketing and Communications Officer, Métro
  • Ian Grais, Founder and Creative Director, RETHINK
  • David Kincaid, Managing Partner and Chief Executive Officer, LEVEL5 Strategy Group
  • Tony Matta, Chief Marketing Officer, Kraft Canada
  • Isabelle Pasquet-Geairon, Vice-President, Marketing, Keurig Canada
  • Greg Power, President, Weber Shandwick
  • Diane Ridgway-Cross, Executive Vice-President, Marketel
  • Monica Ruffo, Chief Executive Officer, Lowe Roche
  • Roehl Sanchez, Executive Vice President and Chief Creative Officer, BIMM
  • Sandra Sanderson, Executive Vice-President of Marketing, Walmart Canada
  • Mark Tomblin, Chief Strategy Officer, TAXI

John Bradley, former Senior Vice-President at Cadbury is rounding out the team, serving as the new convener of the CASSIES.

"The honour of serving as a CASSIES judge comes with great responsibility. The judging panel will be evaluating which business-building case studies have set a standard for Canadian communications and will become part of our celebrated communications history," says Davidson. "These judges were handpicked because throughout their careers each of them has demonstrated a passion for smart ideas that build brands, and powerful stories that deliver sustainable business results."

Last month, the CASSIES announced its 2015 call for submissions – due by Friday August 1, 2014 at 12:00pm EST. Applicants should make note that a number of significant changes were made to its call for entries this year in order to keep pace with Canada's evolving communications landscape. The revised submission guidelines for the newly enhanced competition are available at www.cassies.ca.

The competition's winners will be announced at the 22nd annual CASSIES awards show on February 19, 2015 at the Hilton Toronto hotel.

ABOUT THE CASSIES

The pre-eminent CASSIES awards show, celebrating its 22nd year, is Canada's only industry awards recognizing business effectiveness based on rigorous published cases. The CASSIES are presented by the Institute of Communication Agencies (ICA), the Association des agences de Publicité du Québec (AAPQ) and Association des professionnels de la communication et du marketing (APCM) and produced by strategy magazine. The current 2015 sponsors are: TVB – Patron Sponsor, Globe and Mail – Platinum Sponsor, Canada Post - Direct Mail Sponsor, Millward Brown - Judging Sponsor, One Agency and DDB Public Relations. Since its inception in 1993, the CASSIES has recognized the business achievements of over 500 campaigns from Canada's top advertisers and communications agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES website at www.cassies.ca.

- 30 -

For more information on the new and improved CASSIES awards or to request an interview, please contact:

Paige Calvert
DDB Public Relations
604.608.4421 | paige.calvert@ddbcanada.com