News & Events

CASSIES Enhances 2015 Competition To Better Reflect Evolving Communications Landscape

JUNE 5, 2014

Canada’s prestigious awards program announces call for submissions due by August 1, 2014

Toronto, ON – June 5, 2014 — The prestigious CASSIES Awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published case studies, has announced its 2015 call for submissions – due by Friday August 1, 2014 at 12:00pm EST. Applicants are asked to examine the revised submission guidelines for the newly enhanced competition at

"The CASSIES has made significant changes to its call for entries this year in order to keep pace with Canada’s evolving communication industry," says Jani Yates, president, Institute of Communication Agencies (ICA). "Our changes are intended to simplify the submission process, while strengthening the competition to better reflect communications trends and what resonates with today’s consumers."

To help tell the story of a performance-driven campaign, applicants are invited to supplement their written case study with an optional two-minute video summary. New to the 2015 competition is the Best Multicultural Campaign category where programs must target at least one cultural group other than English or French Canadian communities via creative, language and media. As well, a new Long-Term Success category has been introduced to recognize the longevity of successful communications programs running for 36 months or longer.

A few submission categories have evolved to better reflect changes to the advertising landscape. The new Canadian Success On The Global Stage category is replacing two old categories: Canadian Contribution to Global or Multi-Country Campaign and Canadian Success Outside of Canada. In addition, the new Best Matching of Message to Medium is replacing both the Best Media and Best Integrated Program categories, recognizing the critical symbiosis between message and medium in a world of widely integrated campaigns.

Elsewhere, the Events, Seasonal and Short-Term category has had its rules tightened, with entries being rigorously restricted to seasonally-driven programs lasting from one day to six months, such as Back-to-School, Remembrance Day or Holiday campaigns. New campaigns or new product/service launches can first enter the Off To A Good Start category when they have at least six months of continuous data.

John Bradley, former senior vice-president at Cadbury is serving as the new convener of the CASSIES. Joining him this year as chair of judging is Jennifer Davidson, general manager of Six Pints Specialty Beer Co (a division of Molson Coors Canada).

"We’re assembling a notable panel of judges for this year’s CASSIES, with representation across a variety of backgrounds including clients, agencies, media, interactive, international and research disciplines," says Bradley. "But the one common denominator among all of us is that we are passionate about brilliant ideas and solid business outcomes."

The CASSIES will be hosting a webinar: How to Win a CASSIES" on Friday June 13, 2014 at 12:00pm and then again on Monday June 16, 2014 at 1:00pm. This webinar was designed for anyone who wishes to better understand this year’s new award categories, and most importantly tips on how to win a CASSIES. A step-by-step tutorial on how to enter a submission into the competition is also available on the CASSIES website (

Another rich resource on the site is the CASSIES online library which features a full CASSIES case library. This collection serves as a valuable industry reference that captures winning business-building strategies within the context of our ever-changing communication industry.

The competition’s winners will be announced at the 22nd annual CASSIES awards show on February 19, 2015 at the Hilton Toronto hotel.


The pre-eminent CASSIES awards show, celebrating its 22nd year, is Canada’s only industry awards recognizing business effectiveness based on rigorous published cases. The CASSIES are presented by the Institute of Communication Agencies (ICA), the Association des agences de Publicité du Québec (AAPQ) and Association des professionnels de la communication et du marketing (APCM) and produced by strategy magazine. The current 2015 sponsors are: Canada Post - Direct Mail Sponsor, Millward Brown - Judging Sponsor, One Agency and DDB Public Relations. Since its inception in 1993, the CASSIES has recognized the business achievements of over 500 campaigns from Canada’s top advertisers and communications agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES website at

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For more information on the new and improved CASSIES awards or to request an interview, please contact:

Paige Calvert
DDB Public Relations
604.608.4421 |