News & Events

June 4, 2007
Judging Panel announced, Entry Deadline approaches

(TORONTO - June 4, 2007): The Judging Panel for CASSIES 2007 is announced, led by Chair of Judging Bill Durnan, EVP, Chief Convergent Creative Officer, Cossette Communication-Marketing, Toronto.

Durnan leads a 16-person panel of high profile senior-level judges representing advertisers, agency management, creative, media, account planning, research, direct marketing, and academia. The judges will assess who wins CASSIES Gold, Silver and Bronze awards, and are:


Gina Banks, Manager, Global Media and Communications, Procter and Gamble
André Bouchard, Vice President, Planning and Research, LXB Communication Marketing
Mark Childs, Vice President, Marketing, Campbell Company of Canada
Anne Fortin, Vice President, Managing Director, Draft FCB
Michael Gramlow, Creative Director, Interactive, Dentsu Canada Inc.
Lorraine Hughes, President, OMD Canada
René Leclerc, Partner and Chief Executive Officer, Palm Arnold Communication
David Leonard, President, DDB Canada
Janet McNally, Vice President, Strategic Planning, Lowe Roche
Christine Melançon, Vice President, Ipsos-Descarie
Jean-Charles Rocha, Vice President, Director of Media, Touché!phd
David Rosenberg, Partner, Creative Director, Bensimon Byrne
Chantale Sajo, Director of Marketing, Alimentation Couche-Tard Inc.
Yvon Savaria, Director of Marketing, Sico Inc.
Robert Saxon, Professor, Director of Graduate Studies, Facility of Design, OCAD
Jeff Shinozaki, Group Director, Brand Marketing, Coca-Cola Ltd


The CASSIES, Canada's only advertising award show that is based on proven business effectiveness, backed up by rigorous published cases, will be celebrated this year on Tuesday, November 6, 2007 at the Liberty Grand in Toronto, moving to an evening event. Deadline for entries, which are to be filed online at www.cassies.ca, is Thursday, July 12, 2007 by 5:00 pm EST.

There will be two new categories of CASSIES this year.

Best Use of Media, where judges will be looking for a combination of innovation and effectiveness. Innovation will often involve non-traditional media, but not necessarily.

Also, CASSIES has repositioned the Import/Export category as Canadian Success Outside Canada. This category is for work developed by Canadian companies but running in the U.S., Europe, Asia, Africa and/or Australasia.

Details on how to enter all categories can be found at www.cassies.ca/howtoenter. To win at the CASSIES, cases have to show impressive business results and prove, convincingly, that these results were substantially caused by the advertising.

CASSIES is presented by the Institute of Communications and Advertising (ICA), the Association des agences de Publicité du Québec (AAPQ) and the Association marketing de Montréal/Le Publicité Club de Montréal (AMM-PCM).

CASSIES was honoured with key sponsor support as follows:

GOLD
SILVER

BRONZE
Yellow Pages Group
Association of Canadian Advertisers, Strategy Magazine
CHUM

BBM (Research)
Pattison Outdoor (Outdoor)
Sympatico MSN (Interactive)
Transcontinental (Printing)

WINNERS CIRCLE SPONSORS:
Promotional Products Association of Canada
Radio Marketing Bureau
Television Bureau of Canada

PATRON: Adbeast

CASSIES is the only Canadian advertising awards show that recognizes proven business effectiveness, backed up by rigorous published cases. As such, the CASSIES Awards are highly valued by both advertisers and agencies alike. Since its inception in 1993, CASSIES have recognized the business achievements of more than 160 campaigns from Canada's top advertisers and agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES web site at www.cassies.ca.

-30-

For more information, please contact: Jani Yates, Executive Vice President, ICA at (416) 482-1396, ext 230 or e-mail at: jyates@ica-ad.com