News & Events

June 16, 2006
Judging Panel announced as entry deadline approaches

(TORONTO - June 16, 2006): The Judging Panel for CASSIES 2006 is announced, led by Chair of Judging Stephen Graham, Executive Vice President, Corporate Marketing & Convergence Officer, Rogers Communications Inc. Deadline for entries, which are to be filed online at www.cassies.ca., is Wednesday, July 5, 2006 by 5:00 pm EST.

Graham leads a 16-person panel of high profile senior-level judges representing advertisers, account management, creative, media, account planning, research, direct marketing, public relations, and academia. The judges will assess who wins CASSIES Gold, Silver and Certificate of Excellence awards, and are:

Lynn Anderson, VP, Marketing and Alliances, Hewlett-Packard (Canada) Co.
Sabina Bastian, V.P. Strategic Planning & Account Group, TAM-TAM\TBWA
Ron Beasley, President, ABM
Suzanne Bourret, VP, Strategic Planning, Saint-Jacques Vallée Young & Rubicam
Richard Burjaw, VP, Beverages, Pepsi-QTG
Doug Checkeris, President and CEO, The Media Company
Michael Clancy, Principal, Director of Creative & Strategic Planning, Brandworks Int'l Inc.
Frédérique Delagrave, Brand Solutions Manager, Labatt
Alain Desormiers, President, Touché! Media Marketing
Robert Duhamel, Associate Director, Product Management and Sales Support,Sympatico/MSN
Heather Fraser, Director, Designworks & the Design Initiative, Centre for Integrative Thinking, Rotman School of Management, University of Toronto
Dominic Loporcaro, Marketing & Communications Consultant
François Poulin, Partner, 2B Interactif
Andrea Southcott, President, TBWA\VANCOUVER
Trish Wheaton, President, Wunderman

The CASSIES, Canada's only advertising award show that is based on proven business effectiveness, backed up by rigorous published cases, will be celebrated this year at a luncheon on Thursday, November 16, 2006 at the Westin Harbour Castle Hotel in Toronto.

Further details on how to enter all, CASSIES categories can be found at www.cassies.ca/howtoenter. To win at the CASSIES, cases have to show impressive business results and prove, convincingly, that these results were substantially caused by the advertising.

CASSIES is presented by the Institute of Communications and Advertising (ICA), the Association des agences de Publicité du Québec (AAPQ) and Le Publicité Club de Montréal (PCM).

CASSIES is the only Canadian advertising awards show that recognizes proven business effectiveness, backed up by rigorous published cases. As such, the CASSIES Awards are highly valued by both advertisers and agencies alike. Since its inception in 1993, CASSIES have recognized the business achievements of more than 100 campaigns from Canada's top advertisers and agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES web site at www.cassies.ca.

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For more information, please contact: Jani Yates, Executive Vice President, ICA at (416) 482-1396, ext 230 or e-mail at: jyates@ica-ad.com