News & Events

May 10, 2006
CASSIES 2006 dates and Chair of Judging announced

(TORONTO - May 9, 2006): The CASSIES, Canada's only advertising award show that is based on proven business effectiveness, will be celebrated this year on Thursday, November 16, 2006 at the Westin Harbour Castle Hotel in Toronto. Deadline for entries, which are to be filed online at www.cassies.ca, is Wednesday, July 5, 2006 by 5:00 pm EST.

Chair of Judging for this year's CASSIES is Stephen Graham, Executive Vice President, Corporate Marketing & Convergence Officer, Rogers Communications Inc. The judging panel will be announced at a later date, along with the Co-Chairs of this year's event.

And to get ready, a practical seminar on How to Write a Convincing CASSIES Case, which uses past CASSIES winners as the gold standard, is being offered May 18th at the ICA offices, led by CASSIES Editor David Rutherford. For more information and tickets for this limited space seminar, contact ICA at (416) 482-1396, ext 229.

Further details on how to enter all, CASSIES categories can be found at www.cassies.ca/howtoenter. To win at the CASSIES, cases have to show impressive business results and prove, convincingly, that these results were substantially caused by the advertising.

CASSIES is presented by the Institute of Communications and Advertising (ICA) , the Association des agences de Publicité du Québec (AAPQ) and Le Publicité Club de Montréal (PCM).

CASSIES is the only Canadian advertising awards show that recognizes proven business effectiveness, backed up by rigorous published cases. As such, the CASSIES Awards are highly valued by both advertisers and agencies alike. Since its inception in 1993, CASSIES have recognized the business achievements of more than 100 campaigns from Canada's top advertisers and agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES web site at www.cassies.ca.

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For more information, please contact: Jani Yates, Executive Vice President, ICA at (416) 482-1396, ext 230 or e-mail at: jyates@ica-ad.com