News & Events

September 22, 2005
CASSIES Judging Completed
New Judging Process a Big Success

(TORONTO): Judging for CASSIES has just been completed and the new judging process introduced this year was a real hit with the judges. CASSIES Awards will be presented November 24, 2005 at the Westin Harbour Castle in Toronto and the Fairmont Queen Elizabeth Hotel in Montreal.

CASSIES introduced a Benchmarking Panel made up of senior CASSIES judging alumni: Arthur Fleischmann, David Rutherford, Heather Fraser, Louis-Éric Vallée, Peter Elwood and Yves Blain. To win a CASSIES, cases have to show impressive business results and prove, convincingly, that these results were substantially caused by advertising-with advertising defined in its broadest sense. This is a high standard, and the Benchmarking Panel had to ensure that all cases going forward to final judging met the requirements of this mandate.

"This is a year of a lot of great cases, and the new judging process enabled us to give more attention than ever to judging," says Chair of CASSIES Judging, Daniel Rabinowicz, President, TAXI Montreal. "There was more time devoted to reviewing cases and thoroughly discussing the merits of the cases which was very valuable and made a real difference to the ultimate decision making during the two-day final judging."

"With this higher level of scrutiny, it was a tougher test this year, but it was also fairer as we were able to give them the full attention the cases deserve," says Rabinowicz. "The judges really enjoyed the process, too, and gave me comments, unsolicited, about how well this new process worked."

Rabinowicz led a 16-person panel of high profile senior-level judges representing advertisers, account management, creative, media, account planning, research, direct marketing, public relations, and academia. The judges assessed who wins CASSIES Gold, Silver and Certificate of Excellence awards, and are:

Sunni BootPresident, ZenithOptimedia
Michael BrossardPrincipal Director, National Marketing, RONA
Jennifer DunneDirector of Marketing & Communications, Cirque du Soleil
Stéphane DuvalDirector Product Management, Yellow Pages Group
Lisa ElderPresident, Heads Up
Sébastien FauréPresident, Bleu blanc rouge
Lynn FletcherChief Strategic Officer, Arnold Worldwide
Richard HaddenPresident & Creative Director, Cossette Communication Group
Robin HeiseyEVP, Creative Director, Foote Cone & Belding
Russell JohnstonAssociate Professor of Communications, Department of Communications, Popular Culture, and Film, Brock University
Jo-Ann McArthurFormer President, Molson Sports & Entertainment
Paul OldaleManager, Advertising, Canada Post
Marc-André RivardVP, Co-Creative Director, Saint-Jacques Vallée Young & Rubicam
Rick SeifeddineVP Communications, National, Telus Mobility
Linda SmithEVP Senior Partner, Regional Director, Fleishman Hillard
Fransi WeinsteinPresident & Chief Creative Officer, tattoo direct + digital

CASSIES is presented by the Institute of Communications and Advertising (ICA), Association des agences de Publicité du Québec (AAPQ) and Le Publicité Club de Montréal (PCM).

CASSIES is honoured with key sponsor support as follows:

GOLDGlobe and Mail, Radio-Canada Télévision
SILVERAssociation of Canadian Advertisers, Marketing Magazine, Groupe Image Buzz

MEDIA SPONSORS: Canada Post (Direct), BBM (Research), Pattison Outdoor (Outdoor), AMPQ, Grenier aux nouvelles, Médias Transcontinental

WINNERS CIRCLE SPONSORS: Audit Bureau of Circulations, Promotional Products Association of Canada, Radio Marketing Bureau, SCL Imaging, and the Television Bureau of Canada.

Patron is Longwoods International.

CASSIES is the only Canadian advertising awards show that recognizes proven business effectiveness, backed up by rigorous published cases. As such, the CASSIES Awards are highly valued by both advertisers and agencies alike. Since its inception in 1993, CASSIES have recognized the business achievements of more than 120 campaigns from Canada's top advertisers and agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES web site at


For more information, please contact: Jani Yates, Executive Vice President, ICA at (416) 482-1396, ext 230 or e-mail at: