News & Events

June 6, 2005
Co-Chairs announced as Deadline for Entries approaches

Kevin Boyce President & CEO
Molson Canada
Peter Shier Vice Chairman
Foote Cone & Belding

CASSIES is pleased to announce that this year's Co-Chairs are, in Toronto, Peter Shier, Vice Chairman, Foote Cone & Belding Canada, and Kevin Boyce, President & CEO, Molson Canada. In Montreal, Co-Chairs are Sylvain Labarre, president, lg2, and Lucie Bouthillette, Advertising and Promotion Director, Caisses Desjardins.

Entries for CASSIES are due by 5 pm EST, June 30, 2005. Awards will be presented November 24, 2005.

There is a new category of award this year for Business to Business (B2B) where the target audience is business rather than consumer. Further details on how to enter this category and all CASSIES categories can be found at To win at the CASSIES, cases have to show impressive business results and prove, convincingly, that these results were substantially caused by the advertising.

CASSIES is presented by the Institute of Communications and Advertising (ICA), Association des agences de Publicité du Québec (AAPQ) and Le Publicité Club de Montréal (PCM).

CASSIES is honoured with key sponsor support as follows: Globe and Mail - GOLD; Association of Canadian Advertisers - SILVER; Marketing Magazine - SILVER; CHUM - BRONZE. Media sponsors include: Canada Post - DIRECT, BBM - RESEARCH and Pattison Outdoor - OUTDOOR. Winners Circle sponsors include: Audit Bureau of Circulations, Promotional Products Association of Canada, Radio Marketing Bureau, SCL Imaging, and the Television Bureau of Canada. Patron is Longwoods International.

CASSIES is the only Canadian advertising awards show that recognizes proven business effectiveness, backed up by rigorous published cases. As such, the CASSIES Awards are highly valued by both advertisers and agencies alike. Since its inception in 1993, CASSIES have recognized the business achievements of more than 120 campaigns from Canada's top advertisers and agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES web site at


For more information, please contact: Jani Yates, Executive Vice President, ICA at (416) 482-1396, ext 230 or e-mail at: