News & Events

May 26, 2005
CASSIES 2005 announces Chair of Judging, Judging Panel, and new this year, a Benchmarking Panel

(TORONTO): CASSIES announces that this year's Chair of Judging is Daniel Rabinowicz, President, TAXI Montreal. He leads a 16-person panel of high profile senior-level judges representing advertisers, account management, creative, media, account planning, research, direct marketing, public relations, and academia. The judges will assess who wins CASSIES Gold, Silver and Certificate of Excellence awards, and are:

Pierre BalloffetAssociate Professor of Marketing, HEC Montréal
Sunni BootPresident, ZenithOptimedia
Michael BrossardPrincipal Director, National Marketing, RONA
Jennifer DunneDirector of Marketing & Communications, Cirque du Soleil
Stéphane DuvalDirector, National Marketing, La Brasserie Labatt
Lisa ElderPresident, Heads Up
Sébastien FauréPresident, communications bleu blanc rouge
Lynn FletcherChief Strategic Officer, Arnold Worldwide
Richard HaddenPresident & Creative Director, Cossette Communication Group
Robin HeiseyEVP, Creative Director, Foote Cone & Belding
Jo-Ann McArthurPresident, Molson Sports & Entertainment
Paul OldaleManager, Advertising, Canada Post
Marc-André RivardVP, Co-Creative Director, Saint-Jacques Vallée Young & Rubicam
Rick SeifeddineVP Communications, National, Telus Mobilité
Linda SmithEVP Senior Partner, Regional Director, Fleishman Hillard
Fransi WeinsteinPresident & Chief Creative Officer, tattoo direct + digital

There is a new category of award this year for Business to Business (B2B). Further details on this and all CASSIES categories can be found at

This year, we are also introducing a Benchmarking Panel made up of senior CASSIES judging alumnae: Arthur Fleischmann, David Rutherford, Heather Fraser, Louis-Eric Vallée, Peter Elwood and Yves Blain. To win a CASSIES, cases have to show impressive business results and prove, convincingly, that these results were substantially caused by advertising-with advertising defined in its broadest sense. This is a high standard, and the Benchmarking Panel will ensure that all cases going forward to final judging meet the requirements of this mandate.

Entries for CASSIES are due by 5 pm EST, June 30, 2005. Awards will be presented November 24, 2005.

CASSIES is presented by the Institute of Communications and Advertising (ICA), Association des agences de Publicité du Québec (AAPQ) and Le Publicité Club de Montréal (PCM).

CASSIES is honoured with key sponsor support as follows: Globe and Mail - GOLD; Association of Canadian Advertisers - SILVER; Marketing Magazine - SILVER; CHUM - BRONZE. Media sponsors include: Canada Post - DIRECT, BBM - RESEARCH and Pattison Outdoor - OUTDOOR. Winners Circle sponsors include: Audit Bureau of Circulations, Promotional Products Association of Canada, Radio Marketing Bureau, SCL Imaging, and the Television Bureau of Canada. Patron is Longwoods International.

CASSIES is the only Canadian advertising awards show that recognizes proven business effectiveness, backed up by rigorous published cases. As such, the CASSIES Awards are highly valued by both advertisers and agencies alike. Since its inception in 1993, CASSIES have recognized the business achievements of more than 120 campaigns from Canada's top advertisers and agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES web site at


For more information, please contact: Jani Yates, Executive Vice President, ICA at (416) 482-1396, ext 230 or e-mail at: