News & Events

April 27, 2005
CASSIES 2005 - New B2B Award Category announced

(TORONTO): The CASSIES, Canada's only advertising award show that is based on proven business effectiveness, will be celebrated this year on Thursday, November 24, 2005 at the Westin Harbour Castle Hotel in Toronto. Deadline for entries, which are to be filed online at, is Thursday, June 30th.

And to get ready, a practical seminar on How to Write a Convincing CASSIES Case, which uses past CASSIES winners as the gold standard, is being offered Monday, May 9, 2005 at the ICA offices, led by CASSIES Editor David Rutherford. For more information and tickets for this limited space seminar, contact ICA at (416) 482-1396, ext 229.

There is a new category of award this year for Business to Business (B2B) where the target audience is a business rather than a consumer audience. Further details on how to enter this category and all CASSIES categories can be found at To win at the CASSIES, cases have to show impressive business results and prove, convincingly, that these results were substantially caused by the advertising.

CASSIES is presented by the Institute of Communications and Advertising (ICA), Association des agences de Publicité du Québec (AAPQ) and Le Publicité Club de Montréal (PCM).

CASSIES is the only Canadian advertising awards show that recognizes proven business effectiveness, backed up by rigorous published cases. As such, the CASSIES Awards are highly valued by both advertisers and agencies alike. Since its inception in 1993, CASSIES have recognized the business achievements of more than 100 campaigns from Canada's top advertisers and agencies. All award-winning case studies can be viewed in the Case Library section of the CASSIES web site at


For more information, please contact: Jani Yates, Executive Vice President, ICA at (416) 482-1396, ext 230 or e-mail at: