Six Steps Step 1: Registering Online Step 2: Selecting Case & Category Step 3: Getting Buy-In & Approval Step 4: Writing the Case   A. The Case Template   B. Judging and Scoring   C. Lessons Learned   D. Extracts from Winning Cases Step 5: Getting Materials Ready for Submission Step 6: Submission/Fees   Deadline for Entries August 2, 2012 by Noon (Eastern Standard Time)	Step 4: Writing the Case This section will contain information on: Case Template Judging and Scoring Lessons Learned for Constructing a Case Extracts from Winning Cases

Useful Links:

Please follow the Six Steps, and if you need more information on entering the show or preparing your entry package, contact Jani Yates at (416) 482-1396 x 230

For questions about the rules and categories contact Jani Yates at jyates@icacanada.ca or David Rutherford, Editor of the CASSIES, at drsc@rogers.com.

For technical support for entering online, contact support@cassies.ca

Notes:

1. For all CASSIES activity, the word "advertising" stands for any and all channels of integrated marketing communication, and is not specific to any particular channel i.e. it is media-neutral.
2. If needed, we will translate cases submitted in French, but we strongly recommend that you submit your own translation for the case narrative, and key creative.

 

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