Six Steps Step 1: Registering Online Step 2: Selecting Case & Category Step 3: Getting Buy-In & Approval Step 4: Writing the Case Step 5: Getting Materials Ready for Submission Step 6: Submission/Fees   Deadline for Entries August 2, 2012 by Noon (Eastern Standard Time)

Judging Criteria Judges are from Quebec and English Canada. They come from the highest levels of Marketing and Advertising. There will be approximately fifteen, from all or most of these disciplines: Client Management Agency Management, Creative, Media Interactive, Direct Marketing, PR Research/Planning Academia (e.g. a Business School Professor) Judges score the case using a 6 point scale. The total mark is made up as follows: Situation Analysis, Strategy & Execution Is there good strategic thinking and insight. Does the advertising follow through on this. 20% Results. Taking into account (a) what success looks like in the category, and (b) the difficulty of the challenge, how good are the results. 30% Cause and Effect. How convincingly did advertising lead to the business results? [Allow for the fact that some brands can't afford a lot of research.] 20% The Advertising Itself. Does it set an impressive and high standard? 30%

Useful Links:

Please follow the Six Steps, and if you need more information on entering the show or preparing your entry package, contact Jani Yates at (416) 482-1396 x 230

For questions about the rules and categories contact Jani Yates at jyates@icacanada.ca or David Rutherford, Editor of the CASSIES, at drsc@rogers.com.

For technical support for entering online, contact support@cassies.ca

Notes:

1. For all CASSIES activity, the word "advertising" stands for any and all channels of integrated marketing communication, and is not specific to any particular channel i.e. it is media-neutral.
2. If needed, we will translate cases submitted in French, but we strongly recommend that you submit your own translation for the case narrative, and key creative.

 

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