Six Steps

Step 1:Registering Online
Step 2:Selecting Case & Category
Step 3:Getting Buy-In & Approval
Step 4:Writing the Case
Step 5:Getting Materials Ready for Submission
Step 6:Submission/Fees

 

Deadline for Entries

Thursday, August 1st, 2013, Noon EST

Judging Criteria

Judges are from Quebec and English Canada. They come from the highest levels of Marketing and Advertising. There will be approximately fifteen, from all or most of these disciplines:

  • Client Management
  • Agency Management, Creative, Media
  • Interactive, Direct Marketing, PR
  • Research/Planning
  • Academia (e.g. a Business School Professor)

Judges score the case using a 6 point scale. The total mark is made up as follows:

Situation Analysis, Strategy & Execution
Is there good strategic thinking and insight. Does the advertising follow through on this.		20%
Results.
Taking into account (a) what success looks like in the category, and (b) the difficulty of the challenge, how good are the results.		30%
Cause and Effect.
How convincingly did advertising lead to the business results? [Allow for the fact that some brands can't afford a lot of research.]		20%
The Advertising Itself.
Does it set an impressive and high standard?		30%