Six Steps

Step 1:Registering Online
Step 2:Selecting Case & Category
Step 3:Getting Buy-In & Approval
Step 4:Writing the Case
Step 5:Getting Materials Ready for Submission
Step 6:Submission/Fees

 

Deadline for Entries

Thursday, July 21st by Noon (Eastern Standard Time)

How to Enter

You have to submit a rigorous written case, with supporting advertising materials. There are six main steps. They are simple in themselves, but you need to read them all:

Step 1: Registering Online
Step 2: Selecting Case & Category
Step 3: Getting Buy-In & Approval
Step 4: Writing the Case
Step 5: Getting Materials Ready for Submission
Step 6: Submission/Fees

Entries have to come from a “client/agency” team (the agency can be in-house) but you do not have to be a member of any of the industry associations.

Judges award three levels of prizes: Gold, Silver and Bronze. They will also decide on a Grand Prix Best of Show. There can be multiple prizes, including more than one Gold, in a category. Conversely, there may be some categories with no winners. The decision of the judges is final. No correspondence will be entered into.

Gold winners will be expected to prepare a two-minute case video based on a brief provided by the ICA.

Useful Links:

Please follow the Six Steps, and if you need more information on entering the show or preparing your entry package, contact Jani Yates at (416) 482-1396 x 230

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For questions about the rules contact Jani Yates at jyates@icacanada.ca or David Rutherford, Editor of the CASSIES, at drsc@rogers.com.

For technical support for entering online, contact support@cassies.ca

Notes:

  1. For all CASSIES activity, the word "advertising" stands for any and all channels of integrated marketing communication, and is not specific to any particular channel i.e. it is media-neutral.
  2. If needed, we will translate cases submitted in French, but we strongly recommend that you submit your own translation for the case narrative, and key creative.

 

Gold Sponsor

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