Six Steps

Step 1:Registering Online
Step 2:Selecting Case & Category
Step 3:Getting Buy-In & Approval
Step 4:Writing the Case
Step 5:Getting Materials Ready for Submission
Step 6:Submission/Fees

 

Deadline for Entries

Friday, August 1st, 2014, 12pm EST

How to Enter

To enter the Cassies, you are required to submit a rigorous written case study with supporting advertising materials. In addition you may also submit a video summary of the case, no more than TWO MINUTES in length.

Step 1: Registering Online
Step 2: Selecting Case & Category
Step 3: Getting Buy-In & Approval
Step 4: Writing the Case
Step 5: Getting Materials Ready for Submission
Step 6: Submission/Fees

Entries have to come from a "client/agency" team (the agency can be in-house) but you do not have to be a member of any of the industry associations.

Judges award three levels of prizes: Gold, Silver and Bronze. They will also decide on a Grand Prix Best of Show. Each case is decided on its own merits irrespective of the level of competition within each category. Equally, there may be some categories with no winners. You may enter as many cases, or an individual case into as many categories as you wish (as long as your case meets the qualifying criteria), but no individual case can win more than two awards in any one year. Conversely, there may be some categories with no winners. The decision of the judges is final. No correspondence will be entered into.

Gold winners will be expected to prepare a two-minute case video based on a brief provided by the ICA.