Six Steps

Deadline for Entries

Thursday, August 1st, 2013, Noon EST

How to Enter

You have to submit a rigorous written case, with supporting advertising materials. There are six main steps. They are simple in themselves, but you need to read them all:

Step 1: Registering Online
Step 2: Selecting Case & Category
Step 3: Getting Buy-In & Approval
Step 4: Writing the Case
Step 5: Getting Materials Ready for Submission
Step 6: Submission/Fees

Entries have to come from a “client/agency” team (the agency can be in-house) but you do not have to be a member of any of the industry associations.

Judges award three levels of prizes: Gold, Silver and Bronze. They will also decide on a Grand Prix Best of Show. There can be multiple prizes, including more than one Gold, in a category. Conversely, there may be some categories with no winners. The decision of the judges is final. No correspondence will be entered into.

Gold winners will be expected to prepare a two-minute case video based on a brief provided by the ICA.