Frequently Asked Questions
What does a winning case look like? Review entries in the Case Library.(Note: Historical cases have used slightly different formats from the one we now require, but they are an excellent reference for content.)
Can I get an extension on the entry deadline? No. The early bird deadline is August 15th 2016 by noon (Eastern Standard Time). The final deadline is Tuesday, August 30th, 2016 by noon (Eastern Standard Time).
Do I need to be a member of the ICA or ACA to enter? No, you don’t need to be a member of any agency body, or the ACA. We are interested in proven Canadian success stories regardless of the source.
We have a fully integrated case, and conventional advertising played a relatively minor role. Will this qualify? Yes, provided you demonstrate that the totality of your effort caused the business results. Anything you can add about the effectiveness of any part of the effort would then strengthen the case.
My client is happy to enter, but does not want the case published if we win. This would be a problem, because publishing the winning cases is a requirement. Hopefully, you can find a solution with the client.
If you still have questions, contact Zoe Sherwood.